The DSR Ghostwriting Podcast Daniel Rosehill (Founder, DSR Ghostwriting)
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- Business
Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.
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21: Why do some writers get into ghostwriting?
Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.
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20: How to prepare for a remote radio interview
Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.
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19: Is thought leadership just an empty buzzword?
When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.
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18: How do you hire a freelance writer?
A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.
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17: What is thought leadership (in five minutes)?
What is thought leadership? How does it differ from content marketing? The answer in five minutes.
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16: Should you leverage inbound tactics in your next PR campaign?
One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time. In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn more. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.