566 episodes

Their tech. Their products. Their stories.

In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back.

Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses.


This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

Code Story Noah Labhart - Startup Founder & CTO

    • Business
    • 5.0 • 212 Ratings

Their tech. Their products. Their stories.

In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back.

Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses.


This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

    S9 E21: Matt Hocking, WellSaid Labs

    S9 E21: Matt Hocking, WellSaid Labs

    Matt Hocking has a background in design, and started off as a graphic designer in Australia. He moved into lecturing while running a design school, which led him to New York and the startup community. He is a multi founder, which led him to his current venture. Outside of tech and startups, he is a family man, and loves to spend time with his kids - which he calls his startup outside of his startup. He enjoys building and drawing with his son, and doing the best he can to support his young daughter in becoming a princess one day.

    In 2018, Matt met his co-founder when joining AI2. While he was working on deep learning projects, Matt was working on a user centered, voice based experience in healthcare. When they put both things together, they figured out they could really help people and save hours of studio time by generating voiceovers with AI.

    This is the creation story of WellSaid Labs.

    Support this podcast at — https://redcircle.com/code-story/donations

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    • 19 min
    Tech Update: Rene Morkos, Alice Technologies

    Tech Update: Rene Morkos, Alice Technologies

    Welcome back listeners.

    Today we have a return guest on the podcast, Rene Morkos, the Founder & CEO of Alice Technologies. If you recall our conversation with Rene from Season 7, April 6th 2023, he and his team are building algorithms to disrupt the construction industry, through project optioneering and construction optmization. Today, he returns to the show to update us on Alice Pro and Alice Core, their latest innovation to the sector, which boasts a 100X reduction in setup time. Listen in now.

    In any industry, if you can build something that reduces setup time 100X - you have achieved something great. Rene and his team are changing the game, when it comes to project optioneering, bringing the solution into the backyard of the construction industry, while making it faster and easier to manage your scheduling.

    You can learn more about Alice Tecnnologies, Alice Pro, and Alice Core - by visiting https://www.alicetechnologies.com/.

    And thanks again for listening.

    Support this podcast at — https://redcircle.com/code-story/donations

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    • 19 min
    S9 E20: Michael Hummel, Establish

    S9 E20: Michael Hummel, Establish

    Michael Hummel has a different perspective on tech and startups than most people in this realm. His background dis in marketing, and prior to his current venture, he was running a lead gen marketing firm. Outside of his professional life, he is married, living in Puerto Rico, and has a miniature husky. He has picked up spearfishing - which sounds wicked fun. When I asked what was the biggest fish he caught, he laughed - and mentioned that he sticks to the reefs and the smaller fish.

    Starting out, Michael founded his current venture focused on PR - IE public relations - and they did this because it was aligned with his background. Fast forward, his company is aiding startups raise capital, by focusing on three key pillars.

    This is the creation story of Establish.

    Support this podcast at — https://redcircle.com/code-story/donations

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    • 24 min
    S9 Bonus: Alon Arvatz, Pointfive & Author of Battle for Your Computer

    S9 Bonus: Alon Arvatz, Pointfive & Author of Battle for Your Computer

    Alon Arvatz has been in tech for a long time. Fun fact, he loved technology but hated computer science. After getting introduced to the industry by his father, he discovered that tech is not just computer science - which was a big relief. He is the author of a book called The Battle for your Computer, which highlights Israel and the growth of the global cybersecurity industry. Outside of tech and cybersecurity, he is married with 4 kids, and highlights that all things in life - family, startup, etc. - is a partnership between he and his wife. Their family is a big fan of history, and looks to learn the stories of the places they visit.

    Through his time in the military, Alon was exposed to the difficulties of managing cloud cost. Alongside his 15 years in cybersecurity, and writing his book on the topic, he figured out that a focus on efficiency could help businesses with their cloud costs - starting with a minimum integrate-able product.

    This is the creation story of Pointfive.

    Support this podcast at — https://redcircle.com/code-story/donations

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    • 29 min
    S9 E19: Linus Hakansson, Gravitee

    S9 E19: Linus Hakansson, Gravitee

    Linus Hakansson finds that he has been in the tech industry so long, that it is difficult to separate himself from what he does professionally. He's a family man, with a 2.5 year old son, and enjoys spending time with them and raising is kid. Outside of that, he enjoys soccer, sports, and cooking Italian food. In fact, recently he bought a pizza oven and started making his own dough and pie.

    Linus has been working with API's since he started in the industry. In 2019, he was introduced to his current venture, as they wanted to create an open source API management software. After a couple of years, he partnered with the team, and then eventually - joined the company, to build something good.

    This is Linus' creation story at Gravitee.

    Support this podcast at — https://redcircle.com/code-story/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 30 min
    S9 Bonus: Erin & Jesus, MSquared

    S9 Bonus: Erin & Jesus, MSquared

    Erin Marie has been in tech for 20 years. Prior to tech, she was a history major but became more passionate about building websites and technology. She went from web developer to programmer analyst to cloud engineering, and met her current business partner at Boeing. Outside of tech, she is into amateur photography, capturing landscapes and portraits. She is also passionate about passion and film, with her favorite grind core film titled "They call her one eye".

    Jesus Maria comes from the Caribbean, and enjoys beaches and being near the water. When he is not coding or coming up with crazy tech ideas, he describes the amount of heavy metal he listens to as obscene. He has 6 guitars, all tuned differently, and loves to take breaks from his tech and throw down a new riff. He's also passionate about art, and into doing illustrations. He shares the same favorite film as Erin Marie.

    Erin and Jesus are stationed in Denver, Colorado. During the pandemic, they were hanging out at the back yard picnic table, with wine and smokes. They were ideating over building a digital strip mall, to help local businesses build their platforms. Eventually, they started up a platform engineering company and when Lionsgate called, their pandemic picnic table idea started to grow.

    This is the creation story of MSquared.

    Support this podcast at — https://redcircle.com/code-story/donations

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 32 min

Customer Reviews

5.0 out of 5
212 Ratings

212 Ratings

CSchnettler ,

Informative and Entertaining Listen

Enjoyable podcast that talks building businesses with a wide variety of entrepreneurs.

Technosophos ,

Behind the scenes is front and center

It's easy to talk code. And it's easy to tell our usual venture pitch-style stories. But what I love about Code Story is that Noah takes it much deeper. There's just so much to learn listening to the struggles and triumphs behind the elevator pitches and software release.

Tom9753124680 ,

Great podcast!

I'm enjoying the fun but relevant conversations with practical insights.

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