Digital Deep Dive - The Digital Marketing Podcast Luke Chapman

In this episode of the Digital Deep Dive, we cover everything you need to know about social proof. 

We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital marketing stack.

If your brand is looking to drive more value from this channel, this is not an episode you'll want to miss.

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including:

- Instagram introduces standalone app for direct messaging called Threads

- TikTok adds a native integration with Wikipedia 

- "Call only" ad format updated on Google Ads

- Google Chrome will block mixed http/https content in the next version

- Instagram adds support for AR product tags

- Facebook introduces responsive ad copy

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.

In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as:


What is CRO and who can take advantage of it?
How much traffic do I need to test effectively?
Do I need any special tools for CRO?
How do I get started and what should I be looking for?
What are some common mistakes people make that result in poor conversion rate on their websites?

Tools mentioned in this episode:


https://www.convert.com
https://www.hotjar.com
https://marketingplatform.google.com/about/optimize
https://conversionxl.com/ 

Example of websites that convert well:


https://ezebox.com.au
https://www.reidcycles.com.au

Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097

Clearwater Agency: https://clearwateragency.com.au

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

- Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes

- Timestamps for YouTube videos in Google search results

- Changes to reviews in rich results

- SnapChat introduces 3D content

- Facebook releases new ad formats

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show.

Links & tools me mention throughout this episode:

- Trello

- Headliner

- Zencastr

- Anchor.fm 

- Blue - Yeti microphone

- Cardioid dynamic microphone

- Mastering audio outputs using Audacity

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

- Google is now showing competitor ads on local business profiles

- Google search results will now anchor to relevant text on results page in Chrome

- What new regulations to family content on YouTube means for brands and creators

- You can now add custom JavaScript to AMP pages

- WordPress changes how it blocks pages from search engines

- TikTok partnering with the NFL



If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood