Marketplace Blueprint: Product Marketing Strategies for Amazon Robyn Johnson

In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets.
Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause.
12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow their businesses.
The idea behind this initiative is to raise awareness and support Operation Underground Railroad, an organization that is fighting to end human trafficking, especially among children of all ages.
The Amazon community has come together to support this cause and provide sellers with a plethora of insight from Amazon experts.
 For more information go to daysofnuggets.com
Connect with Robyn at MarketplaceBlueprint.com

In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 

In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts.
#1 Successful Entrepreneurs Get Around Excuses
#2 Get off of Amazon to find profitable products
#3 Apply the 80/20 rule to save time and increase profits
#4 Build a superstar team
#5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple
#6 Keywords for PPC campaigns - need to balance data with common sense, so you don’t pay the “idiot tax.”
#7 Whatever gets measured gets managed
#8 Split Test ideas cheaply and quickly
#9 Focus on the BOTTOM line, not on the Top Line.
#10 Selling a business - need to be smart to get a higher multiple

On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.
 

In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What considerations and steps do you need to take in your business? 
What Steps Should I Take? Cash- Make sure you are completely clear on how much cash you have.  Look at any potential cuts you can make to expenses or staffing. 
Inventory- Review your inventory and look at restocking.  Know that traditional forecasting is likely not going to work.  If you have existing stale inventory, look at what options you have to liquidate or encourage sales. 
Pricing- Remember that increasing pricing as little at 10% (without increased costs to you) is illegal in many states.  Review your repricing software to avoid any potential legal issues in regard to price gouging.