Carl Gould #70secondCEO Carl Gould

Leverage the Complaints in Your Industry
 
Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. 
 
So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out there, your sales guys are coming back, like here's the objections we're getting. 
 
Here are some of the reviews about other companies and ourselves. Or if you get hired or somebody either buys your service or takes you on, they'll tell you why they went with you. And along the way of doing that, they'll tell you what the other companies you were up against did not do all that well. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO. 

Change Your Business Messaging Part 2
 
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. 
 
So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you a couple of tactics to use where you can start to differentiate yourself. 
 
Now, this is a lesson I learned in my very first business, but I found that it's become more and more popular is when you in today's market, especially now that we have search and we have AI, right, people don't inquire based on the positives necessarily. 
 
Unless it's something near me, right? I want to get barbecue ribs near me. I want to go, you know, I want to go to a movie near me. Other than that, we are negative and problem-based searchers. 
 
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO. 
 

Change Your Business Messaging Part 2
 
Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. 
 
Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. 
 
But the business lesson I took out of this was, I'm watching the movie and I see the penguin turn the corner in the beginning and walk into a colony. And that colony of penguins was 10,000 strong, and they were all screaming at the top of their lungs. 
 
And I realized, I'm like, holy crap, that's business right there. That's the internet right there. Everybody goes on social media, goes on their website, goes to a networking event, or puts in their marketing, or their collaterals, how they're so great. 
 
But we live in a world today where people are skeptical of that, and that's not the message they want to hear. And so during this time, if all you're doing is saying how great you are, come work with us because your business will skyrocket, and your efficiencies will go through the roof. 
 
They don't believe that anymore. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO. 

Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary. 
The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests. 
We find ourselves in a cycle of business that has about five more years left to it. It's the cycle of business we call winter. Winter started in 2005 and it's estimated to end in 2029. It's a 20 to 25-year cycle, but some of the entitlement programs during the Obama administration and early in the Trump administration kind of pushed that out a few years. 
Remember cash for clunkers. Sorry, and even going back to 2008, cash for clunkers, cash for caulking of your homes. Remember all of those entitlement programs from 08 and through the pandemic, various times kind of pushed winter out a little bit. It kicked the can down the road a little bit. So we find ourselves in this season of volatility that's going to continue for the next five years. And a hallmark of this time is going to be these new consumer preferences. And so now let's take that to the next level and let's think about what happened during the pandemic.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

 How to be a High-Value Player
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.
You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst. Because if you are the highest price in your niche, they’re going to think, “Wow! They can command those high prices, they must know something.” Conversely, if you are the lowest in your niche, that is the second way you assert your authority. How can they be doing all of this and not charging us? They must know something. But in the middle? Nobody knows anything. That doesn’t take any talent to be in the middle. But to be the top or the bottom in pricing that takes talent. That takes an expert, you need to be an expert. Ok, for most of you watching/listening today. It’s easier to be the highest price in your niche as opposed to the lowest price in your niche. You go low price, now you’re on a huge volume game. Now you’re competing with the real big boys.
 
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

Top 3 Traits You Admire
Who do you Admire? - 
Hi everybody, Carl Gould here with your #70secondCEO just one minute a day investment for a lifetime of results.
Today’s topic, who do you admire? Take a moment and think about that. 
What industry Titan, sports celebrity, political figure, historical figure do you really admire? 
Write down the name of that person or persons.
And, what I’d also like you to do is write down the key attributes that you admire about them. 
Can you think about that for a moment, what are all the traits and attributes or personality styles and rules and values and guiding principles that really light you up? You look at the person and say, ‘Wow, that is somebody I really admire.’ OK, now what I’d like you to do is think of all the times in your life where having the resources of that person would be helpful and how those times in your life would be different. 
So,  just below write down who do you admire and the top 3 traits about them, we are going to work on really growing and nurturing those traits in the future. Ok, I want to see your comments below. My name is Carl Gould and this has been your #70secondCEO.