12 episodes

Marketing is dead, long live marketing!

Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing.

Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.

Ctrl-Alt-Del Reboot Marketing atul s nath

    • Marketing
    • 5.0, 2 Ratings

Marketing is dead, long live marketing!

Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing.

Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.

    Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

    Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

    Speakers

    Manjari Upadhye - Director, Category Management - Amazon India - Instagram @manjariu Twitter @manjariupadhye

    Michael Green - Founder & Managing Partner - Action Group - Instagram @zelony Twitter @mcgreen90 

    Sidharth Kedia - CEO - Nodwin Gaming - Instagram @kedia_sid Twitter @kedia_sid  

    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    • 45 min
    Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

    Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

    Speakers

    Joao Fernandes - Creative Director - Sunny Outside - 
Instagram @jcardfern Twitter @jcardfern 

    Steve Austen-Brown - FCSD Creative Director - Avantgarde UK Instagram @lubetkin 

    Saakshi Verma Menon - Head of Marketing & Digital Business - Nicobar 

    Avnish Tripathi - Global Business Leader & Consumer Marketer - Instagram @avitrips Twitter @avitrips 

    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    • 50 min
    Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

    Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

    Speakers

    Pius Walker - Leading Creative, Walker - Instagram @piusxiv Twitter @piuswalker

    Suchita Salwan - Founder + CEO, LBB - Instagram @suchitasalwan Twitter @suchitasalwan

    Siddarth Menon - Head of Marketing, Epigamia 

    Anil Viswanathan - Director, India Chocolate, Mondelez - Instagram @chai_vis Twitter @chai_vis

    Moderators 

    Amrita Kumar, Co-Founder & CEO - Candid Marketing 

    Atul S Nath, Founder - Candid Marketing

    • 48 min
    Harish Vasudevan, IBM - Part 1 & 2

    Harish Vasudevan, IBM - Part 1 & 2

    This Episode was recorded in January 2020, quite a bit before Covid-19 and the Lockdown times became reality.

    Harish Vasudevan has over 3 decades of Advertising and Marketing experience, at IBM, Ogilvy and WPP.  He has worked on global and local brands and has created award winning campaigns and developed tracking and measurement models to enable learning and optimisation.

    He has worked across multiple geographies... India. China. Singapore. Kenya.


    Harish's blog is at  http://harishvasudevan.wordpress.com/ and he can be reached through his twitter handle @harishvasudevan 

    • 41 min
    Madhukar Sabnavis, Ogilvy - Part 2

    Madhukar Sabnavis, Ogilvy - Part 2

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India.

    After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

    • 25 min
    Madhukar Sabnavis, Ogilvy - Part 1

    Madhukar Sabnavis, Ogilvy - Part 1

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India. 

    After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

    • 23 min

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