81 episodes
The Intuitive Marketer Mark Howard
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- Business
My passion is helping people. That’s why I do what I do.
Seeing businesses grow and thrive is what gets me out of bed in the morning with a smile on my face. …Ok the smile bit isn’t entirely accurate, but once I’ve had a coffee, rest assured it starts to emerge.
Luckily for me, I get to see a lot of growing and thriving, because I’m proud to say that I have an awful lot of happy clients.
As a result, I’ve been asked many times about my process and way of working, but in truth it’s difficult to put into words because I am a little bit different to your average business coach.
Because I was born with the gift of mediumship, which means I have intuitive capabilities that others don’t.
In working terms, this means that design ideas and concepts come very easily to me when talking to clients – and they’re often astounded at how quickly I ‘get’ them
I understand people in a different way to others, which I’ve found makes my work a lot easier, and the outcome a lot better than that of my contemporaries.
I would like to pretend this is because of sheer grit, determination and hard work …I definitely have all those qualities, don’t get me wrong, but the real reason for my success is my intuitive ability to visualise concepts and understand people.
Beyond that, I have a different understanding of target markets to most – again, not because of the number of courses I’ve attended or books that I’ve read (although I certainly have done both), but because of my ability to visualise what my clients’ audience is looking for.
I would go so far as to say that I know what my clients want before they do.
If this all sounds a little off the wall I understand, but the proof is in the pudding, or rather in the statistics. It works – for me and for my reams of very happy clients.
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Why Asking Facebook for Web Design Recommendations is a Bad Idea
In this podcast, we will discuss why asking for recommendations for a web designer on Facebook is not the best idea.
We'll look at the risks associated with making decisions based on advice from social media, and the importance of speaking to a digital business coach before selecting a web designer. We'll also provide helpful tips for finding the right digital business coach so you can get the best results possible.
Ready to find the perfect web designer for your business? Contact Mark Howard today to receive expert advice and get the most benefit from it.
👉Connect with Mark
Website: www.markhoward.coach
Linkedin: https://www.linkedin.com/in/markhoward-sa/
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Confessions from a Dating App Predator
Some years ago I got the chance to interview a man who was open to how he uses online dating apps to manipulate women for sex. The processes he used are very disturbing and I'm sure I did not get all of what he was doing, but the parts I did get went on to explain how he was working and the parallel between this and marketing.I don't for one moment agree with his actions, but from a recent post, I felt the need to highlight the parallel whilst at the same time making women aware of how these guys are really working.
in this episode
How predators operate on dating sites and appsThe sales techniques they useThe two online tools they use to snare womenThe parallel between them and online marketingLinks & ResourcesConnect with Markwebsite: https://markhoward.coach
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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How to create a digital product
Digital products are an extremely popular way to share and consume new information. They come in many different formats and are ideal for business owners who want to consider a new revenue stream or widen their existing audience.
The hardest thing for most people to overcome is the fear that they’re creating a lot of new work for themselves. Of course there is work involved in creating a digital product, but the idea is that you’re creating something once that you can sell many times.
ANY business no matter what you do can sell digital products. It not only brings in a small additional revenue at the start but also increases your trust level so that customers go on to buy your higher-end products.
in this episode
Find out what digital products areWhy you need to be selling themWhat you can selland the 6 step process you need to go through in order to start creating digital productsLinks & ResourcesConnect with Markwebsite: https://markhoward.coach
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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How to stand out in the search results
How to stand out in the search resultsWhat makes someone click on a search result?Getting on to the first page of the search results is the ultimate goal for any business that is carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through to your website?
Search engines such as Google, pull data frankrom your website to show in the search results. There are two key elements that form the title and description that show up on the results pages. These are the title tag and meta description.
In this episode, Mark takes you through what makes your meta title and description swing so people can click on it and take action.
Find out how one company in Bognor got his business to fix his guitar, just from their meta title
Getting a proper plugin
[1:06]
Many people search for a certain product or service on Google and other search engines. You will receive this extensive list of search results. The next step is picking which option to click. Now, you wouldn't be pulled to the meta description and meta title. Thus, Mark says these meta titles are what show in search engine results. Obtaining the proper plugin is the first step to take.
The proper plugin
[2:26]
Many SEOs use Yoast. However, Mark does not recommend using that for it is buggy instead he recommends using Rankmath.
Attracting people
[7:17]
The meta titles should be enticing and attractive to possible customers. Having a basic default “about us” will not entice customers. Mark advises putting the reader on a journey by putting all the necessary information.
Being unique
[9:59]
The other thing you have to do is stand out because you have to be unique. Being unique is one of the most effective strategies for business owners to attract customers to click on their website during search results. If you're not unusual, you'll notice it will be a problem. You can look at your search results and see where you rank compared to your competition. See which are number one on the first, second, and third pages.
[13:12]
Meta titles
Mark is trying to convey here that if you can get your meta titles and meta descriptions right at the start before you do anything else when you create your pages and get this particular bid, that would be ideal. Your click-through rates will skyrocket regardless of where you are on Google right now.
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Mentioned ResourcesRank MathJarvis
Learn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
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6 signs your website might be outdated
There comes a time when every business owner starts to wonder if they need to update or refresh their website.
This could be through necessity, such as a lack of leads or sales. It could come through a design looking “tired” and needing a new coat of paint, much like a wall in your home. The brand could even be entirely overhauled to modernise or follow a change of ownership.
When you’re considering a website re-design, you need to establish the main reason for doing so. Your reason will guide the tasks and complexity of the project. There’s a big difference between updating some content and images on an existing website, and building a whole new website that is focused on generating more sales.
In this episode I take you through the 6 signs that your website might be outdated and what to do about it.
❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/
🔥 Leave Some Feedback:
What should I talk about next? Please let me know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with me:
MarkHoward.coach
Linkedin @markhoward-sa
Hosted on Acast. See acast.com/privacy for more information. -
5 Elements That Make Your Facebook Ad Successful
Facebook advertising is still one of the best and most cost-effective to do. The fact that you can really drill down on your potential client demographics, allows your business to get in front of the right people, but what are the key elements to an eye-catching advert?
In this episode, I take you through the 5 key elements to make your advert successful and the 1 thing you must NOT DO with advert posts.
❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/
🔥 Leave Some Feedback:
What should I talk about next? Please let me know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with me:
MarkHoward.coach
Linkedin @markhoward-sa
Hosted on Acast. See acast.com/privacy for more information.