Connected Marketing Natasha Berta

I started something from scratch and I have been through all the spirals of learning lately!

Today I want to share my lessons and insights with love and compassion if you relate to any of them :)


Too Much of Nothing
Create a structure??
Kind to myself
Remember the key success tools
Kind to myself in the face of change
Keep experimenting

More from me https://natashaberta.com/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message

Online or in person. Service based or product based. These choices can really change the kind of business advice that is meaningful to you. But these 3 things apply to every business person from my experience.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message

Why I’m Never Busy

“How are you?”

“I’m so busy”

This is the most common line I hear in conversation especially with business people and mums. It’s definitely a thing I used to say a lot and now I try not to say it at all. 

If I feel like I am about to say “I’m busy” I take a moment to reconsider and to take responsibility. Instead I say: “I’m fully engaged with my life” or “I have a lot on” or something like that. 

If you like to say you’re busy please go ahead. I don’t judge you. I just know that when I was saying “I’m busy” it was a number of things. It was a badge of martyrdom. It was an abdication of my responsibility. It was a cop out and it was an excuse. 

It felt good to say I was busy. It was me, as a mother, putting myself last. I was making excuses for why I couldn’t put my self care and wellbeing first in my life and the problem with that is: no-one else in the world is going to put me first. They might be playing the same mothering game as me and failing to put themselves first, but they certainly aren’t going to put me first. I needed to do that. 

For me, the ability to change my relationship with busy-ness took a number of years and some tough challenges. My health declined and I simply couldn’t be busy. Plus, being busy was making me sick. I was anemic with HMB and I needed to learn a new way of being. Stress and overwork were making my condition worse and after a bout in hospital I finally committed to a new direction. 

I had to learn to see the mindsets and beliefs that were keeping me stuck. I had to remind myself again and again that I am the boss and I get to make the rules. I had to release a lot of my employee mindset hangovers and step into a new paradigm aside from capitalism’s demands to do, do, do for more, more, more. I had to decide what I personally want from my life and business and redefine my goals. 

I had to ask a lot of questions. Do I really want a 6 or 7 figure business? What do I want my days to look like? What are my priorities? What are my interests and who decides how much I should do? Should I let my imagination decide what other people think I should do or should I honour my body, intuition and health indicators. 

I realised that I couldn’t blame my partner, his family, my family or society. I had to get good at saying no and taking the time to discern where my energy was best spent. In reality that looks like a lot of mistakes, a lot of over-doing it migraines and a lot of days in bed. It has taken dozens of reiterations of my calendar and it’s something I’m still working on every week and every day. 

Ultimately I see that I need to continue to take responsibility. It’s my responsibility to take care of my wellbeing. I and only I am responsible for the hours I work and how I work. It’s entirely up to me to structure my days and commitments so that I can have the life I want. 

It’s super satisfying and it’s also very uncomfortable but when I think about being an employee I’m just not sure how I would go. I feel like I’ve learned a lot of lessons and I’m in a completely different field to a lot of people, particularly people who don’t have a business. 

I’ve had to learn to emotionally regulate myself when I’m in stressful situations instead of disassociating. I’m still learning that one. I am still learning how much time I need in nature and how much I need quiet. From my perspective it’s all a big experiment and I’m still playing the game. 

We all have a choice. We all chose to be where we currently are whether we realise or not. I choose how I relate to my life circumstances and I find that very satisfying. I practice being satisfied. Satisfied with what I have. I take time to notice all that I have. I feel very lucky and grateful. And I’m never busy.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message

Are you creative? 

I pose this question to you for reflection.

I have my own opinion about it. 

If you are alive you are creative. 

If you are in business you are creative.

The old paradigm of our society tells us that creative people make art and then that art gets sold or hung in a gallery. It tells us that only some people have the “right stuff" to be an artist and that if our creative output doesn’t look like what we see in a gallery, that we aren’t creative and we should be an accountant or something. 

That is all a big fat lie. 

Every cup of tea, every meal, every doodle while we’re on the phone and especially your business is a creative act. 

Creativity is to create something. To create something is to bring something into the world that wasn’t there before. 

So yes: you are creative. The small ways like meals and tea and the large ways, like a business or your art.

The resources I mentioned:

Australian Bush Flower Essence: Turkey Bush

Aesha Kennedy - Creativi-Tea

The Artists's Way - Julia Cameron

Big Magic - Elizabeth Gilbert

More from me: https://connectedmarketing.com.au/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message

It's bedtime story time with Aunty Yo.

I just finished some intensive business and life planning. This was inspired after bingeing on Cal Newport's podcast for 3 days including a 7 hour car ride.

It feels great to do my planning and then I got to thinking about how Cal Newport has really helped me in my life.

And then I started thinking about all the mentors and teachers I've had lately and how they have supported and inspired me lately.

So here's a rambly podcast about how I got my life from overwhelmed and semi-psychotic to basically a Zen master haha.

People I mention:

Melanie White

Danielle Gardner

George Kao

Cal Newport

More from me: https://connectedmarketing.com.au/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message

Did you know that you can create a custom photo for page on your WordPress website? In today’s podcast I’m going to show you how are use the Divi theme to create a custom 404 page and talk a little bit about why the heck you would bother, what are 404 page is and more. You can check out my 404 page here: https://connectedmarketing.com.au/404

---

Send in a voice message: https://podcasters.spotify.com/pod/show/connected-marketing/message