9 episodes

The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.

The Workshop Weekly Kelly Lawson

    • Entrepreneurship
    • 5.0, 1 Rating

The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.

    022: Add These 5 Passive Revenue Streams to Your Business Today!

    022: Add These 5 Passive Revenue Streams to Your Business Today!

    With Kelly Lawson







    Do you ever feel like you are grinding away for every dollar? That you’re hustling so hard to keep up with your customers’ demands you find yourself on the verge of a serious burnout? 



    I know that feeling. I’ve totally been there, time and time again. And I’m here to tell you there is a better way. It’s called passive income.  And passive income is the thing that will give you a profitable business that can last in the long run. ‘Cause you can’t keep this crazy hustle up forever now, can you? 



    If you’ve ever dreamt of making money while you sleep, and then dreamt of all the ways you’d spend that moola in your well-rested waking hours – well,  then today’s show is serving up exactly what you need to hear. 



    In this episode of the Workshop Weekly Podcast, I’m going to be dishing up five ways you can add passive revenue streams to your business. You guys, this is all about working smarter, not harder and not more either. If passive income is something that you have considered adding to your life or business, well then my friend you’re in the right place. So, put on your comfies, grab your pen and notebook, and let’s dive in. 



    Today, Kelly Will Talk to Us About…



    Creating a sustainable income so you have more time for the people and things you LOVE.How to multiply your impact and give more chances for customers to benefit from your offer.The low-down on affiliate marketing and how YOU can get started earning money.How to be selective with affiliate marketing – aligning with your brand and values.How to recommend products or services that you already use and love and get paid to do it.The value of online real estate. How to sell one thing, a digital product, again and again (and AGAIN!)How anyone can create and sell a digital product.How to use your FAQ to build a passive income.How to make your unused space pay you.What important tactics to keep in mind to be successful at this passive income thing.



    Check Out These Resources to Help You Build Your Passive Income



    Affiliate Marketing Proposal TemplateBanner Advertising for BeginnersSociety 6EtsyThe 4-Hour Work Week



    Passive income is a way to get off the treadmill. To create value and share your work with more people. To give yourself freedom in your finances and in other ways, too.Kelly Lawson



    Alright, folks! There you have it! My absolute best insight into creating a lifestyle of passive income– creating a life YOU want to live by freeing up your valuable time. I truly think passive income should be the end goal of every business simply so you have more free time to enjoy yourself, but don’t forget to embrace this process, and realize it’s going to take some time, work, patience, and diligence up front, and payday absolutely won’t happen overnight… but if you start working towards that today, just imagine what your life could look like in one month or one year from now.



    There is no “one size fits all” advice when it comes to generating income streams. How many sources of income you have should depend upon where you are financially, and what your financial goals for the future are. But having at least a few is a good start. And a little hint or inspiration for you, most millionaires have 7 revenue streams.



    As always, I cannot wait to hear how you make out! Drop into my DMs on Instagram I am @kellyslawson and tell me how you made out! And I’ll see you here next week, same time, same place for another weekly workshop that keeps shooting your success in the direction of the stars.



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    • 52 min
    021: Not Enough Hours in Your Day? Need More? Hit Play.

    021: Not Enough Hours in Your Day? Need More? Hit Play.

    With Guest: Elaine Shannon







    Have you ever said to yourself, I would love to do this thing, like go to the gym, or start a business, or take on a special project or maybe even attending social events or dating, but you just cant seem to find the time? Do you ever just feel like a total slave to your busy schedule, hoping that someday it will open up and you will be able to do that thing youve been putting off or maybe even just something that is purely for fun?



    In today’s world, time is our most precious commodity, and it is the one thing that we cannot increase, like there are only 24 hours in the day and seven days in the week, so if you’re a busy person, and I know you are, every minute counts and I know you want to be using it wisely.



    On today’s episode of the workshop weekly podcast, I am speaking with reclaiming your time Guru Elaine Shannon who has ALL KINDS of hacks for managing your minutes, and uncovering hours that you probably didnt even know you had.



    Today, Elaine is going to help you solidify a plan that allows you to work ahead, plan with strategy, work efficiently, and even have that dreamy time off to truly REST. Sound to good to be true? Well, I promise it’s very true, getting your precious time back is in your very near future. So let’s not waste anymore if it and dive right in!



    In today’s episode, Elaine tells us about:



    How to get more time by prioritizing.The importance of doing a time audit and how it can be just the visual you need to analyze how you spend your hours.How we all (even Beyonce) have 24 hours a day, 168 hours in a week.The hidden magic in the last 30 minutes of your workday.Why kids are not the only ones who need a bedtime routine.How understanding your own values will guide you on how to prioritize your time.Tips on how to say “no” and why saying it isn’t unkindHow to live your life by design, not default.The value of a “pregnant pause.”How leaving time for you is critical. The ONE THING you need to do today to achieve work-life balance



    Time Audit Template Elaine ShannonDownload



    When asked to share her best advice for the elusive work-life balance…



    Balance is making sure that you are filling your cup as much as you are giving away what you have. If you are over giving and not filling, that leaves you depleted.Elaine Shannon



    See what I mean! I told you it wasnt too good to be true. I really love the idea of auditing the 168 hours that we all have in a week, because as difficult as it may be to come to terms with, there is probably some wasted time in there that you didnt know you had. You guys, I dont even want to tell you how many HOURS I found of mindless social media scrolling, and guess what, mindless social media scrolling not only isnt helping me to get to my business goals, but it’s actually not really enriching my life in other ways all that much either.



    I hope after listening to this episode and grabbing Elaine’s workbook you are able to eliminate “I don’t have time” from your vocabulary, because always remember, Beyonce also has just 24 hours in her day too.



    I love you workshop warriors. Keep on slaying and I will see you next week.







    Get in Touch



    https://www.elaineshannon.com/



    https://www.facebook.com/ElaineShannonCoach/



    https://www.linkedin.com/in/elaineshannon/



    Check Out Today’s Sponsors



    Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: 



    https://kellylawson.ca/sheertex



    Save $40 on your first box with HelloFresh: 



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    Save 15% on your new TONIC site with code KELLYLAWSON 



    https://kellylawson.ca/tonicsite



    Learn what’s in Kelly’s capsule this season: 



    https://kellylawson.ca/mystyle

    • 51 min
    020: Pitch with Confidence, Here’s How.

    020: Pitch with Confidence, Here’s How.

    With Guest: Tracy Bell







    When you stop and think about it for a second, as entrepreneurs we are ALWAYS pitching. We are pitching ourselves and our services, our products and offers, we are pitching partnerships, sponsorships, features, endorsement deals, we’re pitching potential employers, new acquaintances, and in some cases we’re even pitching for funding. Heck, as parents we’re even pitching for less screen time and more vegetables every dang day! Safe to say having the ability to hone an effective pitch is a pretty essential tool in business and in life.



    If you aren’t comfortable pitching yourself or your offer, it’s time for you to start thinking about how to hone your inner confidence and step up so you can land the big gigs. And if you are comfy with pitching, maybe it’s time to make sure your pitches are hitting the key points, because pitching with confidence, while cringe-worthy to some, can be the most impactful way to catapult your personal development and fast forward your business growth.



    And that’s why my guest, Tracy Bell of Millenia Tea is here today to help you to perfect your pitch! 



    In today’s workshop we are getting down and dirty with crafting your pitch. We are digging in and getting specific on how to pitch strategically. We discuss things like how much information is too much information, what stories are important to tell, and we also talk about some of the biggest mistakes entrepreneurs make when artfully communicating their wares.



    Tracy is here to teach you how to cut the fluff and speak directly to the heart of the person you are pitching to. You guys, by the end of this episode, I’m pretty confident that you will be more ready than ever to hone your unique pitch and start locking in those dream deals for your business. You ready for that?



    In today’s episode, Tracy tells us about:



    How she became an accidental entrepreneur after a health scareHer behind the scenes experience on Dragons DenThe most important thing you need to understand before you pitch anything to anyoneThe key to a successful pitch (hint: it’s not what you might think)Tips for identifying TMI in a pitch. That compelling stories are essential for your pitch and how to hone yours.The anatomy of the perfect pitch.How to anticipate questions and answer them proactively.The common mistakes people make when making their pitch and how to avoid them.Tips for combating your nerves.The importance of attracting the FULL attention of a room while making your pitch and how to do it.The number one thing you need to be doing today, to ensure getting a YES after your pitch.



    When asked what is the ONE THING she wanted listeners to take away from this episode…



    Imagine that you are in the lobby of an office building or hotel and all of the sudden you spot someone you always wanted to talk to, maybe a famous person, maybe an advisor, someone who might be a mentor, someone you would love to talk to… They ask you what you do and you have 30 seconds to 1 minute to pitch. Decide today what you would say to answer the question of what you do, why they should care, and what you can say to get them to a place of wanting to learn more. Tracy Bell



    So there you have it, a few tips and tricks from one of our very own MASTER pitchers. Tracy really knows the strategies needed to ensure that your message gets heard, remembered, and that your pitch is responded to with a resounding YES!



    But the real secret here is that an effective business pitch takes time and research, dedication and work. You need to start with honing your inner confidence and you can never really have too much practice. Today. I hope you’ve truly heard Tracy’s advice and trust that a passionate and energetic pitch goes a LONG way for the success that lies before you.



    And, never forget, the more your pitch, the better at it you

    • 45 min
    019: 3 Things You Need to do to Overhaul Your Personal Brand Right Now

    019: 3 Things You Need to do to Overhaul Your Personal Brand Right Now

    With Guest: Angie McPherson







    So often, starting a business can look like this: you have an idea, you conceptualize the idea, you validate the idea, which by the way means that now you’re taking money and taking names, and you’re excited! 



    Then suddenly, somewhere along the way, you find yourself resembling a walking talking brochure constantly selling your offer, and this is how you build a business. But if building a brand is what you’re here for, well then, that constant selling approach may not be the best one. 



    A business can be defined as an organization that creates awareness and demand intended to sell a product, service or offer. But a brand is more than that. A brand is an image, a personality. Something to connect with. A brand makes you feel something. A brand is something you will remain emotionally connected to long before and long after making the decision to purchase.



    Building a brand means that you’re looking beyond the transaction to build trust, familiarity, rapport, and create meaningful connections with your fans, followers, and customers. And here’s the important part, if your feed only features what you have for sale, you’re probably alienating anyone that isn’t CURRENTLY ready to buy from you  – and by the way, this is almost always the majority. 



    And here’s a common misconception: Often when we hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig into what a brand truly is, it’s more about the vision, the voice, and the personality behind the sales offer.



    And this is exactly what my new friend Angie McPherson is here to teach you about today.



    Angie is a branding photographer, marketing strategist, and hype-woman who spends her days helping entrepreneurs to elevate their personal brands, expand their reach and therefore grow their businesses. Angie works everyday to teach business owners the importance of showing their faces, telling their stories, offering value and truly connecting with their audience online rather than just showing up to sell. She believes that only showing up to sell your wares and hiding behind your work is a common mistake that entrepreneurs make, and today she is here to tell you why. I had so much fun chatting with Angie, our stories are freakishly similar, and I just know you are going to love her and learn so much from her today. I know I sure did. Are you ready?



    In today’s episode, Angie discuses:



    The decision to leave her day job as a marketing and PR specialist to follow her entrepreneurial dream as a branding photographer and personal marketing strategist.The relevance of building a brand rather than a business.Her ability to see her client’s progression based on their BEFORE: inconsistent photos, non-cohesive visuals, no calls to action, a lack of brand purpose, and values.The value of creating an intentional brand with intentional visuals, to effectively overhaul your brand.The importance of having consistent and fresh branding photos as well as understanding how often you should plan photoshoots for growing your personal brand.The number one thing you should be doing to build your personal brand and 5 questions you need to ask yourself before you get started.The fundamental difference between a branding photographer and a lifestyle photographer.Her three-step framework for overhauling your brand starting TODAY.The significance of showing your face, getting out from behind the camera, and not just capturing what you have for sale in your feed. You and your offer are a package deal!What a content plan is and how you can craft your ownThe definitions of brand building, value-add, and promotional content and how to check these boxes your business.The secret to remaining top of mind to your potential customers for when they are ready to buy (

    • 45 min
    018: Your Brand is Not for Everyone, and That’s Okay.

    018: Your Brand is Not for Everyone, and That’s Okay.

    With Guests: Nat and Cearagh of Marrow Marketing







    Sometimes in business and in life, we can find ourselves being innate people pleasers. We proceed by trying not to ruffle any feathers or rock any boats, while playing everything we do super safe, in order to convey our unwavering likability. And while pouring your awesomeness into the world is usually a good idea, sometimes we can get so lost in our attempt to gain acceptance, that we lose ourselves. We lose our voice, we lose our message, we lose our authenticity and we lose our essence.



    In the world of branding and marketing, trying to please everyone is not a good strategy. 



    This is exactly why my friends Nat and Cearagh of Marrow Marketing are coming to you today with their message that your Brand is NOT for Everyone, and that is perfectly okay. In fact, creating a brand that will turn some people away is actually encouraged.



    And, Trust me, I know this probably sounds backwards. 



    Cearagh and Nat want you to understand that there will always be haters. There will always be people that judge and reject what you are doing, and you need to get comfy with that if building a strong, stand out brand and loyal following is something that you strive for in your business. Nat and Cearagh are here to give you permission to let go of your need to be liked by everyone, so that you can show up in a way that serves your biggest fans while also making space for you and your brand to remain true to your core. 



    In life and in entrepreneurship, you need to remind yourself that you are not capable of pleasing everyone. You are not nutella. So get ready to let go of all your people pleasing desires and let’s dive into today’s episode!







    In this Episode We Discuss:



    1. How to Articulate the Value of Your Organization to Your Unique Audience



    Nat and Cearagh can help with their impressive array of workshops and courses – Marketing Lab, Content Camp, Love Video Connection and more!



    To speak to your audience, you need to know your audience. Lucky for us, Nat and Cearagh have us covered again with a fantastic Buyer Persona Template. Like those personality tests that you have already taken a million times only this one is practical and will make you money.



    One, two, FREE! Want to give you audience a gentle nudge and connect more online but a loss of how the hell (Nat and Cearaghs words, not mine) to do it? Try this free download of 10 Days of Social Posts. Take the time to do the work, find the customer that gets so much value from how you show up that, if you could replicate them (ethics aside), business would boom!



    2. The Significance of Creating a Safe Community for Your Audience and How to Do it.



    When you put yourself out there, people will take notice and not everyone will be nice about it. Cearagh and Nat discuss the power of operating on the assumption that people will say mean things and how you can show up and be effective in this situation. Gone are the days of trolls staying under their bridges!



    3. The Number One Way to Deal with Haters.



    Have a look at who is speaking out and what they are saying. Learn who they, which ones to actually listen to, and how to respond. Spoiler alert: not everyone’s critique has merit. Like, would you take flooring recommendations from someone who still proudly struts their stuff on shag carpet?



    4. The Importance of Showing Your Scars, NOT Your Scabs.



    Okay, that sounds a little gross, but hear me out. Don’t just share deep hurt wounds with the world for the glory or attention it gives you, learn how to confidently and appropriately share your vulnerabilities and back it up with what you learned and how you overcame it.



    5. The Power of Emotional Connection.



    Studies have found that you will outperform your competition by 86% if you can make an emotional connection with your audience. E

    • 50 min
    017: How You Can Stand for Change Without Judgement #sharethemicnow

    017: How You Can Stand for Change Without Judgement #sharethemicnow

    Host: Whitly Jane







    When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change. Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.



    These are the words of Rachel Cargle and this is why she created #ShareTheMicNow, so that Black women can speak from the accounts of white women.



    The intention of this movement is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.



    And that’s why this week’s episode of the workshop weekly podcast is going to be a little different.



    Today I am handing the hosting seat and microphone over to my friend Whitly Jane. 



    Whitly is the host of the Get Inspired Show, she is an Inspirational speaker and mentor. Whitly speaks to inspire others to take action in their lives and businesses. She is the creator of the Purpose Academy that guides women to step into their authentic power so they can create purpose driven businesses and leave their mark in the world. Whitly is a true leader with a mission to help others unleash their power, ignite their passion and live their purpose. When she isn’t busy being a mom and everything in between, she’s travelling to new places with her kids, spending time by the ocean and dreaming big!



    Today she is coming to you with her message about using your authentic power to hone your unique message, so that you can show up confidently and use your voice, even when it feels scary. I know that her words will leave you feeling empowered and inspired and I am so honoured to hand the reins over to her today.



    Here’s what she has in store for you:



    The greatest lesson she has learned and how she’s using that to share her message at this time.How you can shift your perspective and navigate your own message during this time so that you too can contribute to this great change without the fearShe talks about her painful experiences with judgment, racism, prejudice and how that led to an inability to love herselfHer personal struggle with the comparison game.The mindset shifts she needed to make to find her inner purpose.The significant of honing your Authentic Power and the role that EGO playsWhat is possible for you once you shift your own perspectiveHow to stop living your life on other people’s termsHer take on equality: we are more similar than we are differentThe ONE THING you need to do today to get closer to your authentic voice and honing your own authentic power so that. you can show up genuinely right now and join the fight for equality







    Whitly’s closing Words:



    So today, your simple yet profound piece of action I am giving you today is that you take some quiet and get real with yourself and write down what message is inside my heart and soul that keeps whispering to me that I have been afraid to share with the world? And I want you to share it with the people or the platform or the community that you feel most called to share it with. 



    Get in Touch with Whitly



    Get Inspired Facebook Community:  https://www.facebook.com/groups/975412335870429/



    YouTube:  https://www.youtube.com/channel/UC12lfDbZ2ErZAgpsK7hcpKQ



    Instagram: @whitlyjane



    Facebook:  https://www.facebook.com/whitlyjane/ 



    Freebie (Craft Your Message): https://mailchi.mp/20193e2c5839/craftingyourmessage

    • 41 min

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horsespoodles ,

Just so needed

So many great morsels to mull over. Let’s be the change.

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