Ink Tank Movable Ink

On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE as an industry disruptor and how her team is busting the "trading only" perception that meets a new generation of tech-savvy consumers.

In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise and influence, Victoria walks us through how her experience with brands like Missguided and The Very Group has helped her reposition Hotter Shoes’ with a new, eCommerce-driven approach that’s ready to meet a new generation of customers.

On this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares how he's fostered a rewarding career at some of the largest companies in the world while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

Morgan Chemij is the Senior Director of Marketing and Global UX for HP, a $57.4 billion global technology company powering a product and service portfolio of personal systems, printers, and 3D printing solutions. Having spent more than five years at HP, Morgan leads all direct marketing efforts, touching everything from third-party marketplaces, SEM, Display, Affiliate, US CRM activities, and UX for HP’s global stores. In this episode, Morgan shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.  

Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of Ink Tank, Jackie Mattia, Director of Strategy for Movable Ink's Financial Services practice, is joined by Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, to reflect on what's been a year of reshaping customer experiences and upping digital transformation. Learn how Scotiabank enhanced member experiences by taking a personalized, data-driven approach to marketing and innovation.

There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth.

In our latest Ink Tank episode, Ashley Morse, Email Marketing Automation Program Manager at Lenovo, talks about how she maximized that growth opportunity by creating a world-class marketing program with automated and streamlined real-time content creation.

Discover how Lenovo utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.