create connect communicate: The podcast series EMG team

Celebrities, social media influencers and high-profile entrepreneurs might have personal brands, but do CEOs, sustainability officers and sales directors in B2B organizations really need them?

Greg Monaco argues that if they want to create magnetism for themselves and their ideas, then the answer is yes, absolutely. As well as explaining why having a personal brand is so important for c-level executives, he shares his secrets for building a powerful personal brand.

Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey.

People aren’t just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions.

We chat about the benefits of NGO partnerships – how they can lend credibility to your claims and develop industry standards to help companies achieve sustainability goals.

We also talk about how marketing leaders can become sustainability advocates who understand what sustainability means for your company and help drive your company’s sustainability journey.

Aly Talen, founder of Resprkl, shares her thoughts on how busy corporate executives can make small changes to improve their health and vitality.

Aly has identified four pillars - sleep, food, movement and connections - that benefit our long term health. In the past 18 months, lengthy video meetings and home-working have left many people lacking ‘connections’ with fewer opportunities to meet new people or develop new ideas. There is a need to redress this balance by sharing,  talking and reintroducing routine. Business managers need to create an environment that prioritises people over numbers. “Keep people’s energy levels up and the figures will follow”, says Aly.

We chat about the impact of colour choices on marketing and life in general with colour oracle Judith van Vliet.

Colour psychology is a popular topic in pop psychology, but how often is what you read correct? There is a lot of ‘fake news’ when it comes to colour, says Judith. Everybody reacts differently to colour, it’s about the story you tell with those colours. We also chat about how colour follows trends but at the same time is an influencer itself, and how colour can be used positively for social upliftment.

Founders Greg Farrett and Willem van de Velde talk about the industry of industrial marketing and the exciting changes that it’s gone through in the past 30 years.

With our 30th birthday, we’re taking a moment to look back at the history of EMG and how it has changed. We chat with our founders about EMGs’ ‘yes we will get it done’ attitude and how that has grown the company. We also discuss what makes the EMG team so special – their ability to learn and adapt to new challenges. 

With the immense changes in technology and the B2B industry in mind, this podcast shares how EMG listens to what people have to say, shapes it and helps them get their message out there.

Guest host and EMG intern Nephtalie Joseph interviews professional media consultant Denise Naughton in this episode of create, connect, communicate. They discuss why webinars need to be more engaging.

Denise also imparts her wisdom about how you can turn that PowerPoint webinar into something more like a TV production. She gives us some tips and shares how adopting this format can make your webinars more engaging, entertaining and informative.