What’s Working in Marketing‪™‬ RightMetric

 On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3
 
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On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It’s a show that’s entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong. 
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On this episode, we spoke with Brandon Rhoten, a CMO and growth advisor who’s always seeking to build killer creative, clever media campaigns, and impossible-to-ignore brands. He’s got a successful track record too, having formed the first ever digital social team at Wendy’s. From his early days in the agency world to launching some of the most talked about social media campaigns on the internet during his time with Wendy’s, and becoming the CMO for Papa John’s, this episode covers so much. On top of his experiences with those companies, he shares actionable tips for marketing and social media managers looking to climb the ladder toward a c-suite role. We talk about getting to know your customer, staying true to what a brand stands for, and how to achieve organizational buy-in. Regardless of where you are in your career or your scope of marketing responsibilities, this is one you won’t want to miss.

On this episode, we spoke with Matthew Bertulli, CEO of Pela, an eCommerce brand that’s on a mission to unf*ck the earth. Matt’s keen eye for product R&D and growth opportunities have already resulted in an exit for his award-winning company Demac Media. Although his career first began as a software developer who hated marketing, Matt eventually decided it was so important to learn more since marketing is what drives consumer demand.
Years later, he still looks at marketing a little differently than your typical brand marketer with a college degree. We talk about the cause for that, why lightning strikes should be a part of your marketing strategy, how they work, and what makes Matt hate the term positioning. He even gives some contextual examples of well-executed lightning strikes by brands out there, and explains how this extreme focus, 2-3x per year, ties in with the other ‘peanut butter style marketing’.
 
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On this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing.
 
Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about earning attention from an audience perspective, and how to implement media brands successfully as a marketing engine for your company.
 
Content is more important than ever, so tune in and geek out about strategies and tactics with us.
 
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David Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he calls out a missing link in the typical marketing research process that calls for psychographic and demographic data. This '3rd peg in the stool' is our core value system, and David found out it's the only true indicator of how one will behave. He and his team have been working on a valuegraphics database so brands can understand what any target audience around the world truly cares about. Join us as he explains why values can be an absolute gamechanger for brands with real-life examples.
 
For more content, episodes, and show notes make sure to check out rightmetric.co.