Attitudeable Dolores Guinazu

Today we are going to talk about what is a Content marketer. As I have been working extensively in the Marketing field as a Language Specialist, I met Lee Densmer in some webinars, and had a very insightful chat with her. Lee is a Content Creator, Entrepreneur, and the owner of GLOBIA Content Marketing, that she founded in March of 2023.   

Her mission, as she describes herself, is to help people keep it simple so they can execute and keep it organized so it can be fun and not stressful. Our clients need to find peace of mind, order, and organization to move forward with their content.

Her education is in writing, teaching, and linguistics, with Spanish studies in liberal arts. Her work experience is in project management, client services management, and marketing. She has more than 25 years of experience in the language services industry, which is all about translation, interpretation, and technology like machine and AI translation.

Localization is about customizing EVERYTHING for your target market and making sure it meets their needs, doesn’t offend them, and reaches them emotionally so they want to do business with your brand.  This work is rooted in a thorough understanding of local customer needs, interests and preferences (i.e. do your research).  Software localization and engineering is also highly technical—worth hiring a pro. This is the job of an expert together with the Linguist to craft the best result.

Listen to this Podcast episode or watch us in YouTube to find out the relevance of Style Guides, not only the preparation and writing of them, but the practical application. You have to teach how to put them into practice. Also, why Content Audits are so important before launching your Content Strategy.

Lee is the author of many fascinating blog posts, and a fully packed weekly newsletter. Visit her website where B2B enterprises get tips, insights, and practical advice on how to connect with their global customers through relevant, impactful content. Our content needs to reach the soul of our clients.

She recommends the book by Nataly Kelly Take your Company Global, and The Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina, who is the co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. He is also a top-rated speaker at marketing conferences around the country.

We are very optimistic about the future of Content Marketing. Listen to this conversation and if you like it rate us, share with two friends who might find it useful, and recommend us. Thanks, Lee for your time to talk about your daily life and inspire us to go deeper into the Content Marketing World.

Follow Lee!

https://globiacontent.com/

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Twitter: ⁠@liftvalue⁠
Instagram: ⁠@liftvaluetranslations⁠
LinkedIn: ⁠Lift Value Translations & Consulting⁠
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This episode is sponsored by Lift Value Translations & Consulting. Thanks for your support!

In celebration of INTERNATIONAL TRANSLATION DAY we interviewed Kristin Gutierrez in English to learn more about the selling process and what we need to be a real sales leader in our business.

Be a better sales leader is the book you need if you feel stuck or lost in your career. Do not be afraid to make mistakes, affirms Kristin in her book. Leadership is a learning process. We all make mistakes. Be willing to learn and improve. It is better to try and fail than to not try at all.

Dare to reach the sky!

This conversation is fully packed with many fabulous tips to put into practice right now in your business.

Tune in and listen to the whole episode on your favorite podcast platform or in YouTube channel #Attitudeable Podcast.

Thanks, Kristin for helping us all move forward and achieve our goals!

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Website: www.liftvalue.com
Twitter: @liftvalue
Instagram: @liftvaluetranslations
LinkedIn: Lift Value Translations & Consulting
Youtube: Attitudeable

Follow Kristin!

https://www.linkedin.com/in/mrskristingutierrez/

This episode is sponsored by Lift Value Translations & Consulting, your place to go when creating copy that communicates, with translations connecting all across the globe!

Today we had the pleasure of talking with ED GANDIA! Ed is a successful B2B copywriter, business-building coach and strategist who helps freelance writers and copywriters earn more in less time doing work they love for better-paying clients.

He is the founder of High-Income Business Writing (www.b2blauncher.com) and the Get Better Clients Academy, where he teaches thousands of freelance professionals at all levels how to deploy simple systems and frameworks for growing your income with better clients.

Ed spent 12 years in corporate sales, where he developed repeatable strategies and processes for landing profitable, long-term clients faster and with less effort. He then applied many of these same approaches to his freelance copywriting business, enabling him to build a six-figure solo practice in 27 months.

He is originally from Puerto Rico, and his mother tongue is Spanish! Now, as he has been living for more than 20 years in Atlanta, Georgia, his English is his dominant language.

His High-Income Business Writing podcast is one of the top freelancing and writing podcasts in iTunes. And his insights and advice have been featured in Inc. magazine, Fast Company, CNN Radio, CBS Radio News, The Christian Science Monitor, The Atlanta Journal Constitution, DM News, AirTran Airways' Go magazine and The Writer, among others.

His podcast has been the first podcast I have ever listened to on Copywriting and the value of selling your copy to the world!

The key to achieving real prosperity as a freelance writer is learning how to earn more in less time. It’s about maximizing what you earn for every unit of effort you put into your business.

When you know how to do that consistently and predictably, you’ll be able to create a business that enables you to enjoy the freedom and lifestyle you want.

Thanks for listening! Thanks, Ed for your generosity and continuos contribution to the world! Hope you enjoyed this as much as I did! Celebrate your creative self!

Keep on communicating, being Attitudeable changes your world!

Attitudeable on social media, Follow US!


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Twitter: ⁠⁠@liftvalue      ⁠⁠
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LinkedIn: ⁠⁠Lift Value Translations & Consulting      ⁠⁠
⁠⁠Youtube⁠

Follow Ed Gandia!


https://b2blauncher.com/about/

Last year I spent the Italian Summer in magical Sardinia reading Italian books related to our Ancestors, our origins.

The book La Nonna by Elena Bernabé captivated my soul and helped me move forward.

I travelled with my eldest son, Juan, to pursue the Italian citizenship for our family. The trip was TITANIC to say the least. However, if live brings you lemons, .... you know the answer!

After reading and discovering new Italian authors, I found this incredibly inspirational author. And this is my interview to Elena Bernabé, and one her books called La Nonna, a book I heartily recommend you to read. Hope you enjoy it!

Thanks, Elena for this interview, for your words and for your amazing book celebrating the endless, eternal legacy of our fabulous, unique Nonnas!Thanks, Elena for this interview, for your words and for your amazing book celebrating the endless, eternal legacy of our fabulous, unique Nonnas!

Thanks, Elena for this interview, for your words and for your amazing book celebrating the endless, eternal legacy of our fabulous, unique Nonnas!

Attitudeable on social media, Follow US!


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Twitter: ⁠@liftvalue      ⁠
Instagram: ⁠@liftvaluetranslations      ⁠
LinkedIn: ⁠Lift Value Translations & Consulting      ⁠
⁠Youtube⁠

What a blast to be speaking with one of my favorite authors, inspiring coach, and mentor. She is just as she writes, clear, concise, familiar, generous, super engaging.

Jennifer Goforth Gregory uses her 20 years of professional writing experience to create content that solves readers problems and builds trust in her client’s brand. After working in the tech field all of her career, she is fluent in translating "geek" to "real people." She specializes in B2B, finance, technology, artificial intelligence, IoT, personalization, cloud computing, security, retail technology, telecommunications, health technology and hospitality technology. 

Her services include blogs, articles, content strategy, infographics, white papers and case studies. Her blog is packed with a lot of information.

https://www.jennifergregorywriter.com/blog/https://www.jennifergregorywriter.com/blog/

At the beginning of June 2023, she shared some Survey results: The State of Freelance Writing as of May 2023. Astonishing, and yet very relieving. Read this and many more articles on her blog!

You can also subscribe to her FB Group!

https://www.facebook.com/groups/FreelanceCMW/

Her tone and style is so engaging, and at the same time clear, simple, that you just do not realize how much you are learning from all her writing.

Listen to the whole conversation and let us know your comments!

Attitudeable on social media, Follow US!


Website     
Twitter: @liftvalue      
Instagram: @liftvaluetranslations      
LinkedIn: Lift Value Translations & Consulting      
Youtube

Follow Jennifer!

https://www.jennifergregorywriter.com/blog/

LinkedIn: 

https://www.linkedin.com/in/jennifergoforthgregory/

“Anna N Schlegel is a native of Catalunya. She is the author of the book Truly Global. She is the founder of “Women in Localization” which was started in California. She has worked in globalization teams for over twenty years with firms including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. 

Her work has been published on Forbes.com, Gala.com, Multilingual.com, and other research industry forums. Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes, and round tables at universities, corporations, and other international organizations.  She lives with her family in Santa Clara, California.

I was lucky enough to meet her in 2021 at the ATA Annual Conference in Minneapolis, Minnesota, United States. She was the guest speaker and her presentation was inspiring and super insightful towards the possibilities of our profession as translators.

Anna's LinkedIn: https://www.linkedin.com/in/annanschlegel

Buy her Book: Truly Global: The Theory and Practice of Bringing Your Company to International Markets

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⁠Website     ⁠
Twitter: ⁠@liftvalue      ⁠
Instagram: ⁠@liftvaluetranslations      ⁠
LinkedIn: ⁠Lift Value Translations & Consulting      ⁠
⁠Youtube