Beyond The Counter Hathway

On today's episode, Kevin and Jesse get to pick the brains of long time friend Amir Zamanian. Amir has been supporting and spearheading digital marketing initiatives across different companies for over a decade and was able to share a variety of views, opinions and best practices on what it takes to truly connect with your consumer in today's constantly evolving market. We hope you enjoy the episode! As always, if you have any questions, ideas for episodes or just want to say hi ("Hi!"), message us at marketing@wearehathway.com

In this weeks episode, Kevin and Jesse get to sit down with long time friend, client and all round legend, Ernie Ball, to discuss the radical innovation happening today in the F&B industry, as well as touching on the legacy of Ernie Ball and the importance of marketing to the right consumer groups. 

Back at again with another great episode for all you wonderful listeners! This week, Kevin and Jesse sit down with Mike Katz (MK), the CEO and Co-Founder of the CDP (Customer Data Platform), mParticle. A little different from our previous guests, MK tells us about why having a CDP is so vitally important for restaurant brands who are looking to expand digitally, and why data plays such a key part in the development of identity for the customer. Thanks for tuning into this weeks 'Beyond The Counter'!

This week, Kevin and Jesse meet with Carl Orsbourn to discuss his upcoming book, his views on automation in the restaurant industry, the emergence of the threat from C-Store and a plethora of other insights!

On this weeks episode, Jesse and Kevin (with guest star Lucas Dundon!), sit down with Corey Kline of Noodles & Company to discuss the importance of having a digital ecosystem that is tailored to your brand, as well as the importance of having Marketing and I.T. involved in collaborating on new initiatives, and how being able to pivot your digital assets can has proven to be a game winner for Noodles! Thanks for joining on this episode of Beyond the Counter!

This week, we welcome Rob Tedesco, former VP of Digital and Consumer Technology at Subway, to our 4th episode of Beyond the Counter. Jesse, Kevin and Rob discuss what it takes to shift the mindset of one of the world’s largest franchise brands towards digital-first. Rob shares his views on when to buy, build or partner during a digital transformation, the difference between program, product and project management teams and how to involve franchisees in new technology initiatives. Plus, you don’t want to miss them debate hot topics like the best cupcake recipe and whether or not mezcal is fancy.