Content Friday: Content Marketing Podcast Sooraj Divakaran

RedHat's content marketing strategy reflects it’s commitment to the open-source community and will continue to inspire other brands in the space. The brand continues to invest in building the open-source community with Its marketing and other related initiatives. Learn what makes the brand's content marketing strategy successful. 

Moz’s Content Marketing Strategy is focused on simplifying search engine optimization for marketers. The brand offers helpful content to first-time visitors, which establishes trust and respect with the audience. The beginner’s guide provided by Moz for SEO and Content Marketing is regularly updated to ensure that they cover the latest updates and trends. Learn how the Moz developed its content strategy and what makes it successful.

Content Distribution Strategy helps you to promote your content and amplify its reach. But how do we approach creating a content distribution strategy? I have outlined a three-step process that you can use to develop your content distribution strategy that leverages insights from your performance and gets better over time.

It's getting increasingly difficult to get users to engage with your content on social media. Today content marketers have to create content for a mix of social media platforms, which adds to the complexity. Learn how you should approach creating content for social media and some basic rules to be followed.

Content Marketing Framework provides structure to your content marketing strategy. Learn the different content marketing frameworks and when to use them for your business.  

Internal linking often doesn’t get the attention that it deserves when it comes to content marketing. Internal links are like inter-city bridges they connect different parts of your site and provide passage for link equity and traffic to flow through the content. Learn what internal linking is and some of the best practices to do it really well.

Music: Transcend Tides from YouTube Audio Library