Ground Up Biz Podcast Delles Simon

You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth

What is a niche?

A specialized segment of the market for a particular kind of product or service.

Why should I niche down?
To position yourself in a smaller, more specialized niche makes it easier to focus on what sets you apart from everyone else in your industry.
Niching down to an area where you can position yourself as a true expert and deliver stellar service will help you find long-term clients and generate lasting revenue


When you niche down, there is less competition.

Riches in the niches...

How to pick a niche:

1 Identify your interests. Knowing your interests is a crucial step. ... Be passionate about your niche
2 Experimentation
3 Identify problems you can solve. ...
4 Focus on individuals. ...
5 Experiment. ...

Find your unique selling point.
Google trends
4 Growing
Disposable income



You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth




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My vision - SCALE

Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb


It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb


ICP: https://www.youtube.com/watch?v=4duQSBRRNvw

Value content - practical and helpful content for your ICP



The importance of micro-commitments to get people all the way to your highest ticket offering.

And also:



1) Clearly define the next step for your customer

2) Make it as easy as possible for them to get to the next step


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Here are some great tips for creating your digital product:


Build with your customer. 
Solve problems with your digital products. 
Templates and guides are great digital products.

You can get the Twitter Personal Branding and Audience 101 product here on Gumroad:

https://groundupbiz.gumroad.com/l/vrvfl

Shoutout to these folks:


https://twitter.com/_CODEwalker
https://twitter.com/DaveMeier
https://twitter.com/Bencrawfordnft
https://twitter.com/RonnieSarkar90




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Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Learn these skills immediately!  APPLY them to become a master.

1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales


Write the way you talk in a conversational tone
Write in short sentences
Write to the emotions and desires of your reader
Read your work aloud for flow
Talk to one person

2. Email list - a list of names and email addresses of your prospects and customers that you have control of

Learn how to grow and maintain an email list.  Learn how to back-up your list or have multiple copies in case of any platform issues.

Email marketing is still very valuable.  And SMS marketing is more valuable, in my opinion.

The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way.

Start a newsletter.  Remember that: Trust is the biggest asset in relationships especially related to business.

Great products to sell that solve your customer's problems / that you use or have used and can vouch for

Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world.

Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy.

Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list

Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence) 

You can email me at: delles@groundupbiz.com


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Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

This idea will change how you view your own behavior... literally EVERYTHING you do. 



In the episode, I said "Personality Needs" and it should instead be your "Personal* Needs"



Your Personality Needs Are: 1) Certainty, 2) Variety (Uncertainty), 3) Significance, 4) Love/Connection. 



Your Spiritual Needs are 5) Growth and 6) Contribution.



Read more on Tony's website: https://www.tonyrobbins.com/mind-meaning/do-you-need-to-feel-significant/



Here's the YouTube video I was talking about in the episode where Tony covers the Six Core Human Needs: https://www.youtube.com/watch?v=UdhGTvuUOys




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Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support

Twitter Spaces is the ultimate social audio experience to meet new people, learn, mastermind, and develop your public speaking skills.  You can use Twitter Spaces to find your voice and build authority in your niche.  Solidly is a real word!  Solidity is a Web 3 programming language.


Discover Twitter Spaces going on right now:

https://spacesdashboard.com/



Here's the List I've created of some great Twitter Spaces hosts:

https://twitter.com/i/lists/1603626081898172416?s=20


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Support this podcast: https://podcasters.spotify.com/pod/show/groundupbiz/support