Creative Covenant presents: Marketing Cybersecurity - the Good, the Bad, and the Factually Incorrect Creative Covenant

Laila Tjensvoll and Abi Mohamed from TechNation talk to us about how to:

-Simplify your cybersecurity offering 

-Identifying and target your buyer (it's not always a CISO) 

-Articulate your employer brand

-Balance facts with FUD the case against FUD

The gaming demographic is one worth understanding and targeting, but how do can cybersecurity companies get their heads around the how, what and when? 

This episode breaks down the 2.5 billion gaming demographic and explains how cybersecurity companies can:

-segment this massive market

-understand the cybersecurity priorities of gamers

-recruit gamers into their business

-embody the values that the gaming community prioritises.

Live events have stalled, so what can you do in the meantime to:

-Create compelling online events

-Plan for how you'll attract prospects when live events return?

In the second of our 'What Cybersecurity Can Learn From Gaming' series, our guests Nick Smith and Romain Tixier from GosuRabbit explain how to:

-Get better traction during live events by gamifying your event stand

-Create a compelling and memorable live event to see you through lockdown. 

Do you want to integrate influencer marketing into your marketing strategy, but aren’t sure where to start? What are the rules? What should you expect? And what is a reasonable return on investment?

This is part of our 'What Cybersecurity Can Learn From Gaming' series. Our guests are Nick and Romain Tixier from GosuRabbit, an esports and gaming marketing consultancy. 

How do you create a compelling and distinctive cybersecurity brand? Or, going further, what should you expect from the brand you create? How big should you dream? What do great brands achieve, and how are they made? Our two very special guests - Creative Director Gareth Rutter and our own CEO and Strategy Director Lucinda Dobinson - chew the fat on what it takes to create an iconic brand, the groundwork needs to be laid in your organisation for great branding to take hold, and why every brand should aspire to be as much a part of our cultural landscape as Netflix, the Premier League, and Nike. 

There aren't many that have as in-depth a view into the global cybersecurity landscape than Tinesh Chhaya.  As the founder of Jenny - a directory of cybersecurity companies - he is amassing a wealth of knowledge about cybersecurity products, services, brands, and messaging. In this podcast, we delve into what Jenny has taught him about what makes companies stand out from a brand and messaging perspective.