Fork & Lens Viscul

For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach. The Viscul team talks through the now-iconic campaign, its impact, and if it still holds up in today's world. Have a listen!

If you haven't seen the campaign or need a refresher, here the entire series:
https://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/

Lori Taylor is the Founder & CEO of The Produce Moms, a lifestyle media brand and community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. For ten years, Lori sold fresh produce to over 300 grocery stores throughout the United States. Today, Lori and her team are fully focused on educating consumers about fresh produce. In today's episode, she and Jessica spotlight the produce department and talk about where these products we see every day may be coming from.

Today, we look at what 17 years of progressive experience in brand strategy, development, and deployment look like from Kasey's perspective. We dive into customers' needs and how to stay relevant in an ever-changing and developing market.

In today's episode we're talking with the Viscul team about collaboration. Specifically, how a client can interact with their agency partners and how important it is to keep the lines of communication open throughout the process. 

There's nothing Rynn Caputo can't do. Today we discuss her journey from quitting her corporate job to starting Caputo Brothers Creamery, and the partnerships built along the way. 

Chad Harvey is a business coach and strategist who believes that every leader is on their own journey. In this episode, Chad talks about alignment and what impact that has on an organization as a whole.