Keep Optimising eCommerce Podcast Network
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- Business
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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Email Marketing
- Next month = SEO
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
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Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!
Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:37] Security protocols for reducing spam and spoofing.
[15:34] For effective email deliverability, cover these regulations now.
[17:07] Insider Tips from Emilia and Ali!
Find the notes here: https://keepopt.com/197
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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Email: List Growth Sales Strategies with Hannah Spicer
Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.
In this episode, we discuss:
Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis
Dive in:
[05:45] Encourage sign-ups with incentives and added value.
[09:13] Constantly test and adapt messaging to change.
[10:19] Standard email opt-in placements, promoting on social media.
[14:03] Lead generation ad strategy depends on performance.
[17:01] Ask for email address upfront, add later.
[18:32] Hannah’s Insider Tips!
Find the notes here: https://keepopt.com/196
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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Email: Making the most of your ESP Software Tools with Daniel Budai
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
In this episode, we discuss:
Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timing
Dive in:
[03:50] Danie’s interesting eCommerce journey.
[06:55] AI in predictive analytics recognizes patterns in data.
[10:00] Three things you need for predictive analytics.
[12:42] Setting up predictive analytics.
[15:53] Identify profitable customers and manage churn risk.
[17:41] Importance of churn risk, lifetime value, returning customers.
[20:31] Daniel’s Insider Tips!
Find the notes here: https://keepopt.com/195
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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Email: AB Tests for Email Marketing Success with Bridget Poston
Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.
In this episode, we discuss:
the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emails
Dive in:
[03:58] Transitioned from writing to holistic email marketing.
[08:13] Brands should test campaigns multiple times.
[10:35] Regular testing until Black Friday for email marketing.
[13:50] Using first names for personalization is good, but collecting zero party data is now essential.
[19:15] Organize tests in simple spreadsheet for tracking.
[22:59] Testing subject lines and offers for flows.
[24:40] Bridget’s Insider Tips!
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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed
Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns.
Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.
In this episode, we discuss:
Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customer
Dive in:
[03:38] Film background, prestigious school, scriptwriting, London journey.
[06:32] SEO requires unique product descriptions, legal disclosures.
[10:14] Google now values trustworthy, authoritative content for ranking.
[13:01] Proper story framework vital for product pages.
[16:55] Finding balance, aligning with customer sentiment.
[22:35] Brands must read their customer reviews.
[26:06] Hear Aimée’s Insider Tips!
Find our notes here: https//keepopt.com/193
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.
UPDATE - audio issue fixed 29 Feb 24
in this episode, we discuss:
The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testing
Dive in:
[06:17] Make strong impression on new audience for growth.
[10:18] Algorithms target potential customers based on data.
[11:30] Viewers make quick decisions, target content effectively.
[16:55] Video is crucial for top of funnel.
[18:27] Creativity is key for video content.
[21:00] Get hands dirty, try, let ideas flow.
[24:44] Test thoroughly and stick to best ideas.
[26:09] Danielle’s Insider Tips!
Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Customer Reviews
A top e-commerce podcast
This podcast is 10/10 for me for all things e-commerce and marketing. Chloe is an amazing host and I love how selective she is when choosing guests and topics to ensure we are getting the absolutely best and highest quality information. Amazing listen for founders, marketers, e-comm lovers, and those looking to break into the industry.
Incredible!!
Incredible value add for the community and gives a full look at what is needed to help e-commerce owners!
Great resource
No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.