Mike Up In Your Business Podcast with Mike Michalowicz Mike Michalowicz, Matthew Pollard

This is it, folks. Our final episode. While we recollect and reminisce about the fun trip our podcast has been, we're also setting our sights on new ways to serve the entrepreneurial community. Please check Mike out on MikesYouTube.com for fun and new content, and follow him on instagram @mikemichalowicz for exciting upcoming announcements. Thanks for your support and loyal listening! See you soon!

Dorie Clark joins us to unwrap her newest book, The Long Game: How to Be A Long-Term Thinker in a Short-Term World. Dorie delivers practical, immediately implementable strategies to take the steps we need to outsmart our impulses, and get us where we REALLY want to go. Bonus: She accounts for the flexibility that we all need, and who can't appreciate that? Listen in!

Well, this was new and exciting for us: Catherine Jablonsky, an expert in Statistical Probability, joined us for a fascinating discussion about data and statistical analysis. There are some seriously important things to consider when you're looking at the data your business generates, to be sure you interpret it into factual, directional, and helpful information. It's the difference between proving a model works and marketing consistenly or missing the mark completely through bias. Listen in!

Minnie Lau joins Mike to share her experience with Pumpkin Planning her business. She refined her offerings as a general CPA, and found her significant niche as a stock option/compensation specialist. It helped her create a much more valuable experience for her customer and for Minnie too. Listen in!

John Jantsch has a brand new book out called the Ultimate Marketing Engine, which teaches you how to build your business by building a better experience for your customers. In his 30 years in marketing, he's learned a thing or two, and John is here to share how helping your existing customers be successful is the key to effective marketing. As John says, "You're not looking for transactions. You're looking for ways to create transformations." Listen in!

It's been said that Jaime Jay is the essence of good, and man, is he bringing some good stuff to us here. As the founder of Bottleneck Direct Assistants, he understands the importance of systems and processes that are communicated well. In his new book, Quit Repeating Yourself, Jaime lays out the steps you can take to get out of your own way and create solid systems that work. Listen in!