Everything Except the Law - Presented by Answering Legal Answering Legal

Episode 55 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bo Royal, CEO & Co-Founder of Pareto Legal.


In this episode, Bo and host Nick Werker discuss how paid advertising fits into a law firm's overall marketing strategy, what law firms need to have in place before investing in paid ads, things to look for in a marketing partner and much more!


About our guest:


Bo and Pareto co-founder Jake Barufkin and met a decade ago at eBay's marketing solutions division, where they led large teams of digital marketing experts and analytics specialists that oversaw $250M+ in annual advertising budget for their clients. Some of the large clients they worked with included: Aeropostale, Alex & Ani, BCBG, bebe, Calvin Klein, Dr. Marten's, GNC, JACK SPADE, Kate Spade New York, Nixon, Perricone MD, Sallie Mae, Serta & Stuart Weitzman.


Today, Bo and Jake own and operate two "sibling" agencies: Pareto Legal & Pareto PPC. Both agencies leverage their experience and expertise that they developed working for fortune 1000 brands and in-house as CMO & COO at a large Philadelphia-based injury law firm (a firm that they were able to scale from 7-figures to 8-figures in under 3 years).


Learn more about Pareto Legal here: https://legal.paretoppc.com/


Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.


Learn more about the show here: http://ow.ly/Eni250LekLg


Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN


You can also give us a call at 631-400-8000 or go to www.answeringlegal.com


This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Episode 54 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dorna Moini, the CEO/Founder at Gavel.


In this episode, Dorna and host Nick Werker discuss the growing trend of legal productization, how law firms can better utilize their tech tools in 2024, automating your practice through Gavel and much more!


About our guest:


Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing legal products. Prior to starting Gavel, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Gavel.


Dorna is on the Legal Services Corporation Emerging Leaders Council and a member of LAFLA's Advisory Board. She was named an ABA Legal Rebel and a Fastcase 50 honoree. She also teaches the Legal Innovations Lab at USC Law School.


Be sure to follow @dorna_at_gavel on social.


Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.


Learn more about the show here: http://ow.ly/Eni250LekLg


Check out more helpful stuff from Answering Legal here:
Our Free 2023 Holiday Gift Package: https://ow.ly/2hJf50QwPG3
Our Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny


Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN


You can also give us a call at 631-400-8000 or go to www.answeringlegal.com


This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Episode 53 of the "Everything Except The Law" podcast has arrived! This time we're speaking with ABA TECHSHOW 2024 presenters Mathew Kerbis and Gyi Tsakalakis.


In this episode, Mathew, Gyi and host Nick Werker discuss what lawyers should know about attending the ABA TECHSHOW, how to make the most of your time in Chicago, what types of AI discussions will take place at the event this year and much more!


About our guests:


Mathew Kerbis is The Subscription Attorney. He’s on a mission to get more attorneys to adopt the subscription model and abandon the billable hour. He founded the law firm Subscription Attorney LLC in 2022 after working for private practice law firms for nine years. It’s a modern law firm offering legal advice starting at $19.99/month. Kerbis realized the subscription model could revolutionize the legal profession, so he launched the podcast Law Subscribed to help the rest of the legal profession make the same choice.


Kerbis is a frequent public speaker, and you can watch/listen to him at https://mathewkerbis.com.


As the President of AttorneySync, Gyi Tsakalakis has been helping law firm leaders exceed their business objectives with digital media for over 15 years. He is a licensed Michigan attorney (not practicing), a Google certified partner, a Moz Local trusted provider, an Avvo SEO partner company, and a contributor to the Moz Local Search Engine Ranking Factor survey. Gyi is also interested in emerging technologies and innovative solutions for the legal industry.


Learn more about Gyi's company here: https://www.attorneysync.com/


Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.


Learn more about the show here: http://ow.ly/Eni250LekLg


Check out more helpful stuff from Answering Legal here:
Our Free 2023 Holiday Gift Package: https://ow.ly/2hJf50QwPG3
Our Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny


Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN


You can also give us a call at 631-400-8000 or go to www.answeringlegal.com


This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

In 2023, we released 16 episodes of the “Everything Except The Law” podcast, featuring in-depth interviews with top experts from across the legal industry. In this special best of episode, we highlight some of our favorite interview moments from the past year.


Watch as host Nick Werker speaks with Ben Sachs, Laura Terrell, Paul Campson, Michelle Calcote King, Joe Patrice, Jim Hacking, Tyson Mutrux, Chris Dreyer, Stephanie Everett, Annette Choti, Doug Brown, Jared Correia, Dena Lefkowitz, Mathew Kerbis, Roy Sexton, Paul T. Llewellyn, Steve Fretzin, Jim Christy, Jonathan Breeden and Dan Ambrose.


Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Spotify and Apple Podcasts. Stay tuned for more new episodes in 2024!


Learn more about the show here: http://ow.ly/Eni250LekLg


Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN


You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

Episode 52 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Dan Ambrose, the founder of Trial Lawyers University.



In this episode, Dan and podcast host Nick Werker discuss the most damaging mistakes committed by trial lawyers, what the best trial lawyers tend to have in common., why Trial Lawyers University can help attorneys of all experience levels and much more!


About our guest:


Dan Ambrose is the Co-Founder of Trojan Horse Method. Trojan Horse workshops focus on trials skills, then dive into more technical skills that are beneficial no matter what your career path. These programs have four to six students and one instructor per class. This allows adequate time for each student to have one on one instruction.


Learn more about Trial Lawyers University here: https://triallawyersuniversity.com/


Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.


Learn more about the show here: http://ow.ly/Eni250LekLg


Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN


You can also give us a call at 631-400-8000 or go to www.answeringlegal.com


This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Episode 51 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Jim Christy (President of Postali) and Jonathan Breeden (Owner of the Breeden Law Office).

In this episode, Jim, Jonathan and podcast host Nick Werker discuss how attorneys should approach AI tools for marketing and management, the biggest reason law firms see their marketing efforts fail, what's necessary to have sustained success in the legal world and much more!

About our guests:Jim Christy is the President at Postali, a digital marketing agency for law firms. He and the Postali team have built over 100 law firm websites, many of which have won awards from Webby, Lawyerist, and others. He is passionate about working with firms of all sizes, and serving as a consultant to bring marketing and operations strategies together to achieve broader business goals.
Learn more about Postali here: https://www.postali.com/

Jonathan Breeden is the principal attorney at the Breeden Law Office. Founded in 2000 and with multiple offices in North Carolina, he provides representation to families going through divorce, child custody disputes, adoption, and all manner of domestic law issues. Attorney Breeden has dedicated his career to offering families the guidance and advocacy they deserve. He has a reputation for balancing tenacity and compassion, especially for children, and has helped countless people in North Carolina.Learn more about the Breeden Law Office here: https://www.breedenfirm.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Read more helpful stuff from Answering Legal here:
The Lawyer's Complete Guide To 2023: http://ow.ly/MMTq50Mp0GP
A Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny
11 Best Legal Softwares: http://ow.ly/djSP30rNBnZ

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.