MAU [Talk‪]‬ Mobile Apps Unlocked

Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”.  The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry.  Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond. 

In this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.

In this episode, Adam talks with Kate Palmer, Director of Growth at Stash to discuss iOS14 challenges, fraud implications, as well as her thoughts and approaches to measurement.

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies. 

Hear from Gina Gotthilf, co-founder of Latitud, a network supporting tech entrepreneurs in Latin America. Adam and Gina discuss esoteric mobile growth topics as well as some of her greatest achievements from her previous roles at Duolingo, Tumblr and more. 

To connect with Gina directly, you can reach her on LinkedIn @GinaGotthilf or on the MAU Vegas website, MAUVegas.com.

Adam chats with Jenny Taran, head of growth for Call of Duty mobile at Activision about high-level-based implications that affect performance marketing channels in the international sector.

To connect with Jenny directly, you can reach her on LinkedIn @JennyTaran or on the MAU Vegas website, MAUVegas.com.