The Business At Hand ICAA Business Development

In part 3 of our miniseries on Digital Marketing Planning, we're focusing on the tried-and-true SWOT Analysis. Learn about how to identify your business's Strengths, Weaknesses, Opportunities, and Threats so you can make smart business decisions moving forward.

This episode is brought to you by ICAA Business Development and is sponsored by Associated Bank.

Click here to access the free downloadable SWOT Analysis template.

In today's continuation of our mini-series on digital marketing, we dive deep into 7 of the most common social media objectives for small business, along with ways that you can create content to take steps towards your overall goals. 

Learn how to effectively use social media to:


Increase Brand Awareness
Increase Sales
Attract More Customers
Encourage Repeat Business
Increase Website Traffic
Launch A New Product Or Service
Increase Your Business's Reputation

This podcast is sponsored by Associated Bank.

Learn more about ICAA Business Development online at www.icaabd.org and follow us on Facebook at www.facebook.com/icaajbd.

While many business owners are using social media as a marketing tool, you can develop a digital marketing plan to ensure that you're focusing your efforts on the right areas for the right reasons. In this mini-series, sponsored by Associated Bank, The Business at Hand breaks down step-by-step how to build your own digital marketing plan for your small business. In this episode, we cover the basics including: how to write your mission statement, building a team for your digital marketing plan, deciding what platforms are right for your message, and the pros of using a blog and website for your mission.

For more information about ICAA Business Development's services, you can find us online at: www.icaabd.org

Join us on Facebook for entrepreneurial tips, services, and updates at: www.facebook.com/icaajbd

A brief holiday hello from The Business at Hand with some updates for what 2021 has in store for us.

Visit us online at our new website: www.icaabd.org

Follow us on Facebook at: www.facebook.com/icaajbd

In this episode, we discuss the basics of Pinterest, Snapchat, and LinkedIn, along with highlighting each platform's unique userbase and ways that you can use these diverse markets for your business. 

For more information about the Rural Relief Small Business Grants, please visit: https://www.lisc.org/

Follow us on Facebook at: www.facebook.com/ICAAJBD

With the increase in social media usage during COVID-19, it's important for your business to have an online presence. In this episode of 'The Business at Hand,' we provide a general overview of the social media giants: Facebook, Instagram, and Twitter, and the general demographics of users on each. We will dive deep with real stats from this year, so you have the most updated information to use to make your entrepreneurial decisions.

Follow us on Facebook at: www.facebook.com/icaajbd

Check out our blog at: https://indianheadbizdev.wordpress.com

Got an idea for an episode or do you have a topic you want to learn more about? Let us know!