Up and to the Right Gradient Works

Stan Coville, Director, Salesforce Practice Co-Lead at CapTech Consulting, and Hayes Davis, Co-Founder of Gradient Works, discuss all things Salesforce. This conversation explores several Salesforce topics, including Salesforce strategy, teams, all kinds of technical details of a CRM system, and more. 

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Listen as Brendon O'Donovan, Vice President of Product Marketing at TeleSign, and Jenn Deering Davis, Co-Founder of Gradient Works, explore various topics of product marketing. This discussion covers pricing and packaging of products, the role of product marketing in revenue organizations, and provides tips to connect product marketing with sales and the rest of the marketing department.   

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Kevin McKeown, SVP of Global Sales at Mailgun and Gradient Work's first-ever expert Q&A guest, is back to discuss the long-term impact of the pandemic on sales teams with Hayes Davis. What's different about the opportunity lifecycle/how customers respond? What's changed about customer interaction? How has onboarding and enablement changed?

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Graham Collins, Head of Growth at QuotaPath, and Hayes Davis, co-founder of Gradient Works, discuss the complexities of sales compensation plans. This conversation explores the fundamentals of sales comp plans, how to design them for different roles and levels, what not to do when designing comp plans, and the impact comp plans have on diversity, equality, and inclusion.



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This week's Expert Q&A, starring Erik Huddleston, CEO of Aprimo, and Hayes Davis, Co-Founder of Gradient Works, focuses on account based marketing (ABM). This discussion highlights how to align your revenue organization to support ABM, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach. 



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Listen as David Cardiel, VP of Demand Generation at Parse.ly, and Jenn Deering Davis, Co-Founder of Gradient Works, explore demand generation and its role in revenue organizations. This conversation also covers what kind of content you should be creating, as well as how to measure the success of your demand programs.  

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