24 episodes

Management, Marketing, Myths & Morons

The Golf Biz The Golf Biz

    • Sports
    • 5.0 • 15 Ratings

Management, Marketing, Myths & Morons

    The Golf Biz #24 - Special guest Coach Rusty, golf influencer, trickshotter, and dad.

    The Golf Biz #24 - Special guest Coach Rusty, golf influencer, trickshotter, and dad.

    Special guest Coach Rusty, golf influencer, trickshotter, and dad joins Joe, Mikey, and Drew on the Golf Biz.


    In this episode we dive into Coach Rusty’s golf background including his introduction into the game, golf career, and his love for teaching golf.


    In addition to his golf background, Coach Rusty speaks on being a father, stories as a golf influencer, and his future ambitions with golf.


    Enjoy the episode and please share any comments or questions.


    Hope we make you smile.

    • 36 min
    The Golf Biz #23 - Special guest Hailey Ostrom, professional golfer, and now golf influencer

    The Golf Biz #23 - Special guest Hailey Ostrom, professional golfer, and now golf influencer

    Special guest Hailey Ostrom, professional golfer, and now golf influencer joins Joe, Mikey, and Drew on the Golf Biz.


    In this episode we dive into Hailey Ostroms golf background including how she was introduced to the game, upbringing, and her impact on the golf industry and next generation of golfers.


    In addition to her golf background, Hailey speaks on creating social media content, responding to criticism, building her social media presence, and how her career goals have changed over the years.


    Enjoy the episode and please share any comments or questions.


    Hope We Make You Smile

    • 29 min
    The Golf Biz #22 - Special Guest Brice Butler, NFL Player, and Now Golf Influencer

    The Golf Biz #22 - Special Guest Brice Butler, NFL Player, and Now Golf Influencer

    Special guest Brice Butler, NFL player, and now golf influencer joins Joe, Mikey, and Drew on the Golf Biz.


    We get into the many fascinating interests Brice has conquered, from fashion shows to DJing at night and golfing on youtube. During covid Brice still had some uncertainty about his NFL career and found himself transitioning into his newfound love, golf.


    We dive deep, exchanging our point of view on inclusivity and diversity in the golf community, and building a culture that allows people to have more exposure to the sport. Brice is also passionate about mentoring and sponsoring kids who are interested in golf.


    Enjoy the episode and please share any comments or questions.


    Hope We Make You Smile

    • 39 min
    The Golf Biz #21 - The Golf World is Changing, But Will The Golf Business?

    The Golf Biz #21 - The Golf World is Changing, But Will The Golf Business?

    The Golf World is Changing, But Will The Golf Business?


    Let’s be real, the golf business has been slow to move, change or transition from its same old boring traditional management and marketing approaches. However, with the Pandemic and other variables, participation in golf has got a bump, but the million dollar question is whether it will be long term or short lived???


    On this episode, Joe, Mikey and Drew discuss the keys to keeping the current momentum rolling through innovation, inclusion, kindness and compassion. They go in depth on what golfers, of all ages, are looking for along with the best and most fun ways to deliver an experience that brings smiles and much more diverse group to the game.


    Enjoy the episode and please share any comments or questions.


    Hope We Make You Smile

    • 40 min
    The Golf Biz #20: Here comes the BOOM! Capitalizing on the Influx of New Golfers, Young and Old Featuring Dan Schneider.

    The Golf Biz #20: Here comes the BOOM! Capitalizing on the Influx of New Golfers, Young and Old Featuring Dan Schneider.

    Join us in this episode as we sit down with Legendary AZ Jr Golf Supporter Dan Schneider to talk about the recent worldwide boom in golf! We talk shop about the increase in interest surrounding golf as a whole in the past year and a half from everybody young and old and how best to capitalize on this action. We know that in business this type of momentum doesn’t last forever, so it is imperative that the industry makes the right choices to acquire the new customers and adapt to keep them engaged in the long run. We also spend time talking to Dan about the amazing work he has done in the AZ Junior golf scene in bringing the sport to countless juniors. Making sure to make golf inclusive and lowering the barrier to entry are a few of the keys points he makes, as well as taking what’s commonly an individual sport and finding creative ways to create a team atmosphere in his clinics and programs. Thank you for joining and be sure to share this with anyone you think would be interested and (comment/subscribe/leave a review whatever is relevant on the specific platform). Most importantly, we hope we made you smile!

    • 41 min
    The Golf Biz #19 - Building a Successful Worldwide Brand in the Golf Industry

    The Golf Biz #19 - Building a Successful Worldwide Brand in the Golf Industry

    On this episode Joe, Mikey D and Drew talk with very successful and longtime golf and business executive Jeff Colton. Over a 23-year period Jeff rose from the Fitting Center to Senior Vice President of Global Brand for Callaway. We discuss various topics of golf club and ball design, manufacturing and marketing along with how to gain an edge in the very competitive golf club industry. You will find it fascinating to see how much science and data goes into gaining an edge when developing new equipment. Jeff goes in depth on the process of launching a new driver and the misconceptions of shaft flex. In addition to product design, he shares how marketing strategies differ Globally.






    Enjoy the episode and please share any thoughts or questions. Hope We Make You Smile…

    • 47 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

JohnnyGK-Greenskeeper.org ,

Very Insightful and Fun

Very insightful discussions about the golf course industry and entertaining. I look forward to each episode.

ace5712 ,

Relatable to a non serious golfer like myself

As a guy who has gotten shush’d many times over and consistently drives my ball onto the wrong fairway I truly appreciate these guys banter. Highly recommend if you know enough about golf to understand the nuances and want a good laugh.

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