Customer Show Customer Show

It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show. 
On this episode of Customer Show, Jay and Katelyn discuss:

How to design a premise for your show people care about
The subtle difference between a boring show and people's favourite show
How to ask questions that create great content
And so much more

Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions.
Twitter: https://twitter.com/jayacunzo
Podcast: https://www.marketingshowrunners.com/podcast/
Website: https://jayacunzo.com/

Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for. 



On this episode, you'll hear Katelyn and Eli discuss:


Why Eli considers his competition to be Netflix and ketchup
How to create customer experiences that spark joy
What Eli looks for when hiring a customer experience teammate
And so much more

Eli Weiss is the Director of Customer Experience at OLIPOP.

Twitter: https://twitter.com/eliweisss

LinkedIn: https://www.linkedin.com/in/eliweisss

OLIPOP: https://drinkolipop.com/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get you free Customer Ranking Calculator: https://customercamp.co/calculator

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out. 

On this episode of Customer Show, Louis and Katelyn discuss:


How to uncover what makes you unique
Why most positioning books are BS (and what to do instead)
The formula for becoming Radically Different
And so much more

Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.

Twitter: https://twitter.com/LouisSlices

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.

On this episode, Katelyn and Rebecca discuss:


Why Not All Customer Are Created Equally
How To Design Research Experiments (The Right Way)
How To Create Negative and Anti Customer Personas
And So Much More!

Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. 

LinkedIn: https://www.linkedin.com/in/rebeccasadwick/

Twitter: https://twitter.com/rebeccasadwick

Strategica Partners: https://strategica.partners/

More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer. 

On this episode of Customer Show, Katelyn and Georgiana discuss:


The Difference Between Customer-Led Growth and Product-Lead Growth
How She Used This Method To Grow Unbounce 900% In Only A Few Years
How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget

Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.

LinkedIn: https://www.linkedin.com/in/georgianalaudi

Twitter: https://twitter.com/ggiiaa

Forget The Funnel: https://www.forgetthefunnel.com/

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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers. 

In this episode, Asia and Katelyn cover:


Why The SaaS Sales Process Is Unique
How To Get Free Trial Users To Pull Out Their Credit Card And Pay You
The #1 Mistake First-Time SaaS Founders Make
And So Much More

Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist.

Demand Maven: http://demandmaven.io/

Twitter: https://twitter.com/AsiaOrangio

LinkedIn: https://www.linkedin.com/in/asiamatos

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator