23 episodes

Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.

WHAT the Data?‪!‬ Lior Barak and Michael Stiller

    • Business

Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.

    Dora Trostanetsky - Data for Growth Marketing (#26)

    Dora Trostanetsky - Data for Growth Marketing (#26)

    Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.

    • 27 min
    Andrew Freed - Developing your own Virtual Assistant (#25)

    Andrew Freed - Developing your own Virtual Assistant (#25)

    Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM.  He has extensive experience building solutions with AI and holds over 100 US patents.
    Virtual assistants sometimes called chatbots

    **Website:** http://freedville.com/
    https://www.linkedin.com/in/andrewrfreed/
    https://twitter.com/andrewrfreed
    https://www.manning.com/books/creating-virtual-assistants

    35% discount on all books of Manning Publication using link: http://mng.bz/V8Dr (use code podwtd20 in checkout)
    1 free eBook code for Conversational AI for a lucky listener (use code cowtdr-7744)

    • 31 min
    Kush Varshney - We should thrive for a trustworthy AI (#24)

    Kush Varshney - We should thrive for a trustworthy AI (#24)

    Kush Varshney - We should thrive for a trustworthy AI (#24) 

    • 1 hr 3 min
    Carl Gold - The churn fighter (#23)

    Carl Gold - The churn fighter (#23)

    • 43 min
    Thorsten Dittmar - What's the problem with todays dataconomy? (#22)

    Thorsten Dittmar - What's the problem with todays dataconomy? (#22)

    Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Thorsten Dittmar. Thorsten in this episode helped us to understand what is wrong with the dataconomy today.

    Thorsten is passionate about data Economy, Data Privacy, EDGE-Computing, Privacy-preserving processing. He is a professional nerd, serial entrepreneur, impact investor, and mentor. Thorsten began his career in the early 80s in computer science. His first company was a one-man consulting firm, quickly developing into a profitable business with offices in several countries. After its sale, Thorsten became an impact investor in over 100 early-stage companies. In parallel, he worked as an executive consultant in the field of digital transformation with executives from European Fortune 500 companies. He has also acted as interim CTO for several growth phase start-ups. Now Founder and mind behind Europe's first data cooperative: polypoly


    What's the problem with today's dataconomy?What will happen if we do not fundamentally change the way we handle our data?Can we own our data and what does it mean?Tune in to this amazing episode and we hope you will enjoy it as much as we did
    If you want to get to know our guests, even more, you can follow here:
    Linkedin: https://www.linkedin.com/showcase/polypoly-cooperative
    Twitter: https://twitter.com/polypolyCOOP 
    PolyPoly: https://polypoly.coop

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    Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6Join our mailing list - https://bit.ly/2MXfK8YYou can follow us on social media Facebook: https://www.facebook.com/whathedata/Linkedin - https://www.linkedin.com/company/what-the-data-podcastHave a data-related question? Submit it here: http://bit.ly/3rj5VBYAs always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences.

    • 55 min
    Yehonathan Sharvit - What's the big deal with Data-Oriented programming? (#21)

    Yehonathan Sharvit - What's the big deal with Data-Oriented programming? (#21)

    Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Yehonathan Sharvit. Yehonathan in this episode helped us to understand what is data-oriented programming, how can you use it, and in general an intro to why it is important to adapt the method.

    Yehonathan Sharvit has been working as a software engineer since 2000, programming with C++, Java, Ruby, JavaScript, Clojure, and ClojureScript. He currently works as a software architect at Cycognito, building software infrastructures for high-scale data pipelines. He shares insights about software at https://blog.klipse.tech/, writes technical books, speaks at conferences, and leads Clojure workshops around the world. He is the author of Data-Oriented programming, published by Manning.
     Yehonathan is passionate about making interesting things easy to understand.


    What's the big deal with Data-Oriented programming?Is it a new paradigm? And in what languages is the paradigm applicable?Tune in to this amazing episode and we hope you will enjoy it as much as we did
    If you want to get to know our guests, even more, you can follow here:
    Linkedin:  https://www.linkedin.com/in/viebel/
    Twitter: https://twitter.com/viebel
    Blog: https://blog.klipse.tech/
    Book: https://www.manning.com/books/data-oriented-programming

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    Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6Join our mailing list - https://bit.ly/2MXfK8YYou can follow us on social media Facebook: https://www.facebook.com/whathedata/Linkedin - https://www.linkedin.com/company/what-the-data-podcastHave a data-related question? Submit it here: http://bit.ly/3rj5VBYAs always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences.

    • 18 min

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