The No Bollocks Marketing Podcast, by Be Found Be Chosen‪.‬ Be Found Be Chosen

Product Pages are the power pages in Ecommerce land nowadays. 

They are often the landing pages for brand new customers, and as the old saying goes you never get a second chance to make that first impression. 

For this episode of NBM, Jeff & Guy give an overview of what makes a good product page. If you've got these 8 things, your product pages will be in the top 10%, no doubt about it. 

**Please note, internet connection was a little dodgy for this one, sorry for the scratchy audio! We're planning to re record a little further down the line. 

Copywriting. 

If you're in marketing, you'll write copy. There's very few of you who do it well. 

Alex Thompson joined Guy for this episode and did not disappoint. This one is choc full of tips, tricks and things to avoid when you're sharpening your pencil. 

You can expect to learn:


What copywriting actually is
Why you should NEVER start with a blank page
Three KILLER customer research questions
Why your first draft is always TERRIBLE
The difference between Content Writing and Copywriting. 
What good product description and a vanilla product description sounds like... with a comparison example from a North East favourite brand 👀

Enjoy!



More from Alex Thompson?

Connect with Alex on Linked In. 

Alex's brand new shiny website with a swell resources section. 



Want more from Be Found Be Chosen?

Meet The Team https://befoundbechosen.co.uk/about/t...

More Content https://befoundbechosen.co.uk/content/

Case Studies https://befoundbechosen.co.uk/our-work/

Get In Touch  https://befoundbechosen.co.uk/contact/

This podcast is for you if you think Google Shopping Ads are a good idea for your Ecommerce Store, but you aren't ready to take the plunge yet.

On this episode, you'll learn:


Which products actually work for Google Shopping
How to start with your Google Ads campaigns
Whether your not your product feed is in good shape!



If you enjoyed that and want more from the Be Found Be Chosen team, check out these links below.

Meet the Be Found Be Chosen Team:  https://befoundbechosen.co.uk/about/t...

For more on what we've got to say:  https://befoundbechosen.co.uk/content/

Check out our Case Studies:  https://befoundbechosen.co.uk/our-work/

Want to get in touch?  https://befoundbechosen.co.uk/contact/

For this weeks No Bollocks Marketing, Guy chats to Ben Lax, Global Head of Marketing at SaleCycle.

SaleCycle are a CRO company working with some of the biggest retailers in the world. They've got more data on online consumer behaviour than they know what to do with. Luckily for us, they've recently brought out their annual ecommerce benchmarking report which looks at the industry in detail. 

Of course, the impact of COVID this year has been impossible to ignore, but we also got into:


The legacy of COVID, and which changes are going to stick around
How window shopping has totally changed
Why converting traffic is vital as the ecommerce world grows
The AOV vs LTV debate.
How to prep for Black Friday & Cyber Monday (Clue: you should've started already!)

And more!

Here's a link to the report for your next cup of coffee: https://www1.salecycle.com/21-ebook-ecommerce-report-ppc-en

Enjoy.

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Be Found Be Chosen is a search-led digital agency that exists to make your ecommerce growth easier. Why not meet the team, check out our loudmouth ecommerce blog, or check we can also walk-the-walk with a case study.

If you're ready to talk about your ecommerce stores growth, here's what you need. 

Category pages are an unsung hero of ecommerce... If you do 'em right!

For this weeks No Bollocks Marketing, Guy sits down with Jeff to discuss the absolute must haves on your ecommerce stores category pages.

Expect to learn how many products should be on a category page, why Amazon's category pages are dreadful and how a well curated set of products will skyrocket your SEO efforts.

Enjoy.

No Bollocks Marketing is the weekly podcast by Be Found Be Chosen, the tell-it-like-it-is Ecommerce Growth Agency. Meet the team here. 

Wix have improved over the past 5 years or so, no doubt. 

But does it really have the tools to topple the big boys? Should Shopify, Magento, Woo Commerce and co. be looking over their shoulders?

In this weeks No Bollocks Marketing, Jeff, Joe and Guy have a discussion about Wix. 

Find out: Why Wix deserves a lot of credit, why we believe Wix will continue to grow and our verdict on their ballsy marketing approach!

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Be Found Be Chosen are a Search Marketing Agency for ambitious Ecommerce Brands.

Proudly based in Newcastle, we adopt the north-east attitude for talking straight and getting things done. Hence, we named the podcast "No Bollocks Marketing".  Here's where we talk though what's going on in the worlds of Digital & Ecommerce, through the lens of whether it's bollocks or not.

If you're enjoying what we put out, do subscribe to the channel, or even head over the website and join our mailing list. It would make our day.

Peace 😘

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Meet the Be Found Be Chosen Team:  https://befoundbechosen.co.uk/about/t...

For more on what we've got to say:  https://befoundbechosen.co.uk/content/

Check out our Case Studies:  https://befoundbechosen.co.uk/our-work/

Want to get in touch?  https://befoundbechosen.co.uk/contact/