100 episodes

Womenpreneur Asia is a show for women entrepreneurs in Asia to share what they know with other women who aspire to be entrepreneurs.


It's about the gritty yet inspiring stories, the little-known struggles and the much-talked about sweet success of being an Asian woman in business across Asia.


Womenpreneur Asia is created and hosted by Krista Goon who is a Malaysian entrepreneur, author and marketer. All episodes are sponsored by Redbox Studio.

Womenpreneur Asia Krista Goon

    • Business

Womenpreneur Asia is a show for women entrepreneurs in Asia to share what they know with other women who aspire to be entrepreneurs.


It's about the gritty yet inspiring stories, the little-known struggles and the much-talked about sweet success of being an Asian woman in business across Asia.


Womenpreneur Asia is created and hosted by Krista Goon who is a Malaysian entrepreneur, author and marketer. All episodes are sponsored by Redbox Studio.

    Krista Goon, Co-founder, Redbox Studio, Malaysia

    Krista Goon, Co-founder, Redbox Studio, Malaysia

    What goes on behind the Womenpreneur Asia podcast? What are my ups and downs in producing this show? And what have I learned throughout this journey of speaking to Asian women entrepreneurs in Asia? 


    Hello and welcome to the final episode of Season 7 of the Womenpreneur Asia podcast and I am your host, Krista Goon. 


    My mission is to uncover the stories and strategies of Asian women entrepreneurs in Asia to help you and inspire you as you navigate your business journey. This episode is sponsored by Redbox Studio. 


    Today's episode is Episode 100 and I am happy you are with me and we’re getting into Episode number 100 together.


    When I told Padmaja, a previous guest on this show, that I was hitting 100 episodes, she said we must do something together. And that is how Padmaja and I ended up recording this milestone episode. Padmaja is the CEO and founder of Siksha Group in India where they offer learning and development for companies across India and globally.


    One of the best things about having friends across Asia is that I get a lot of support for my podcast. When I first mooted the idea in Hawaii in July 2019, my Asia Pacific friends said they loved the idea and many supported me through the first season.


    And when I first started it, I just wanted to have a go and do something different - something that was technically challenging yet gave me a sense of fulfillment and accomplishment. And 100 episodes later, I am still happy to do this although I need to carve time out to podcast. What you hear as an episode is just the tip of the iceberg. 


    And having said that, I’m also officially announcing that I’m writing an ebook about podcasting so if you’re listening to this, sign up for my email updates at WomenpreneurAsia.com and I will keep you updated when that ebook is for sale plus some exciting plans for this year. 


    The ebook was a result of many friends asking me how they too could start a podcast. It sounds sexy to start a podcast but I share with you in my ebook my own experiences of producing a podcast on my own. 


    Today’s episode digs a little into those experiences - think of it as a behind-the-scenes of podcasting. 


    Enjoy this episode! I will see you in Season 8 which starts in May.


    This episode is sponsored by RedboxStudio.com


    Find out more about Padmaja's story in Season 3, Episode 8.

    • 1 hr 2 min
    Shivani Reddy, Partnerships Manager, Girls in Tech, Kuala Lumpur

    Shivani Reddy, Partnerships Manager, Girls in Tech, Kuala Lumpur

    Today’s episode is a little unusual as we feature someone who is not an entrepreneur but has an empowering message for everyone. 


    Shivani Reddy wears many hats - she is a HR and Organizational Development practitioner, startup mentor, coach, speaker and finally, #IAmRemarkable ambassador.


    Her 15 years of experience spans positions in renowned organizations such as Groupon, Societe Generale, NIIT Limited, and TDCX Malaysia.


    Shivani is also the Partnerships Manager at Girls in Tech Kuala Lumpur and a Google-trained #IAmRemarkable facilitator. 


    As a Google-trained #IAmRemarkable facilitator, Shivani is part of a global network of 4500 individuals dedicated to empowering women and underrepresented groups.


    In this episode, we discuss #IAmRemarkable, a transformative workshop that she facilitates. 


    The workshop advocates the value of vocalizing one’s accomplishments no matter how big or small. Acknowledging achievements, regardless of their perceived size, is a crucial aspect of building genuine confidence.


    In this episode, we discuss #IAmRemarkable, a transformative workshop that she facilitates including the stories of transformation that these workshops have created.


    For the full show notes, visit WomenpreneurAsia.com


    This episode is sponsored by RedboxStudio.com

    • 59 min
    Brenda James, Founder and Principal Florista, Nook Flowers, Malaysia

    Brenda James, Founder and Principal Florista, Nook Flowers, Malaysia

    This episode features Brenda James, the visionary Founder and Principal Florista of Nook Flowers located in Kuala Lumpur, Malaysia.


    Her floral business is unique in that stands apart from others on the twin pillars of creativity and sustainability or in her own words, "responsible floristry".


    In this episode, we unravel Brenda's 15 years as a business owner and florist and uncover what makes this unique Malaysian floral studio what it is today.


    For Brenda, Nook Flowers is more than a business—it's an extension of her ethos and values. The studio's grown not flown philosophy is seamlessly woven into its brand philosophy and operations.


    And she closes Nook Flowers on Valentine's Day. It is a bold move, especially for a florist. Find out why in this episode.


    For the full show notes, visit WomenpreneurAsia.com


    This episode is sponsored by RedboxStudio.com


    You are listening to Episode 12 of Season 7.

    • 1 hr 10 min
    Michelle Hon, Founder, MomBoss Academy, Singapore

    Michelle Hon, Founder, MomBoss Academy, Singapore

    Today’s guest is a returning guest and I wanted to bring her back because she has a great story and a fantastic business.


    And it’s all fully online. I love fully online businesses because I am a big advocate of this - after all my own business is all about the digital world! 


    Today I am speaking to Michelle Hon who is the founder of MomBoss Academy in Singapore. If her name sounds familiar, yes, she was featured in Season 4, Episode 8 so if you want to know her backstory of how she ended up starting this business, check that episode out. 


    Today, though, Michelle and I are going deep into her business. We’re going to talk about motherhood and the art of building a business - a lifestyle business - as Michelle calls it - right from home.


    This is a conversation that you don’t want to miss but the key thing is that Michelle believes that moms can carve out a path for themselves without compromising on their family life. 


    In this episode, Michelle enlightened us on the concept of building assets for your business. Your programs, services, and offerings can be valuable assets that generate revenue long-term. It's not just about creating something for now; it's about crafting a sustainable foundation that keeps giving.


    You can also take a cue from Michelle's playbook and reverse engineer the process of building your business. Understand your target market, listen to their needs, and identify the problems you can solve. Success lies in aligning your offerings with what your audience truly desires.


    Michelle shared an important strategy for pre-launching your offer to test the waters. Before fully committing, gauge interest, collect feedback, and ensure there's a market for your product. It's a strategic move that can save time, and resources, and set you on the path to creating something truly in demand. 


    For the full show notes, visit WomenpreneurAsia.com


    This episode is sponsored by RedboxStudio.com


    To find out about Michelle and more, check out MomBoss Academy.

    • 1 hr
    Hana Chua, Director of Business Finance, Kebun Kota, Malaysia

    Hana Chua, Director of Business Finance, Kebun Kota, Malaysia

    Hana Chua is the Director of Business Finance at Kebun Kota Sdn. Bhd located in Kuantan, Pahang, Malaysia.


    The family business that she is in comprises many moving parts - from aquaculture to sustainable farming to technology transfer to creating ripples in the local cafe scene with their cafe arm, Roots.


    The Chua family's commitment to sustainable farming and smart urban agriculture forms the cornerstone of Kebun Kota.


    This commitment also extends to Roots, a cafe that started as a haven for book lovers and evolved into a platform for sustainable practices, sparking vital conversations about nutrition, localizing food, and forgotten delicacies.


    In today’s conversation, Hana opens up about her experiences as a young woman navigating the complex waters of a family business deeply rooted in sustainability.


    For show notes and more, visit WomenpreneurAsia.com


    Today's episode is sponsored by RedboxStudio.com

    • 59 min
    Soundari Mukherjea, CEO of Soundbytes11, Hong Kong & India

    Soundari Mukherjea, CEO of Soundbytes11, Hong Kong & India

    Today’s episode is with Soundari Mukherjea, CEO of Soundbytes11, who is originally from India but now calls Hong Kong her home. 


    As the CEO of Soundbytes11, an organisational consultancy, she focuses on working with leaders and teams to harness the power of storytelling to drive business outcomes.


    Her expertise spans various domains, including change management, personal branding, cross-cultural intelligence and diversity and inclusion initiatives.


    In this episode, we discuss how great stories can do wonders to help you communicate key values and messages to your team and clients.


    Soundari shares examples from the work she has done and even delves into personal strategies for self-development and learning that have worked for her.


    More information in the show notes on the website: WomenpreneurAsia.com


    This episode is sponsored by RedboxStudio.com

    • 1 hr 9 min

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