11 episodes
The Flywheel - an Amazon Podcast Sellics
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- Business
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5.0 • 5 Ratings
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Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.
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EP10: Why Do Rankings Matter
In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message -
EP9: Conversation with Matt McGraw - a Success Story
In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back!
Reach out and send question to theflywheel@sellics.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message -
EP8: What to Do When You Don't Want to Do Your Job!
What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly.
Resources:
Sellics Advertising
How Does Ad Scheduling Work in Sellics?
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message -
EP7: Ad Scheduling, a Double-edged Sword
In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times.
Resources:
Sellics Advertising
How Does Ad Scheduling Work in Sellics?
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message -
EP6: Keyword Harvesting
In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach.
Resources:
Video: The Keyword Harvesting Process
Optimal Campaign Structure for Keyword Harvesting
Campaign Naming Convention
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message -
EP5: Bread & Butter PPC (Part 2)
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.
Topics:
Campaign structure: How to group products together
Naming convention, why is it important?
Segmentation by campaign or ad groups: pros and cons
Separating campaigns by keyword type or match type
Resources:
Optimal Campaign Structure
Campaign Naming Convention
Sellics - AI Automation
The Sellics Benchmarker [Beta]
Send Questions to theflywheel@sellics.com
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Send in a voice message: https://podcasters.spotify.com/pod/show/theflywheel/message