The Plan B Podcast Sonya Gonzalez Mier

This is Robert Strong

We talk about:
The importance of improvisation and how to seek opportunity in failureHow he merged magic and technology to reinvent himself during COVIDHis secret marketing strategy and what it means to apply the "Robert Strong" technique 

This is Adam Cheyer.
Researcher, Silicon Valley entrepreneur with an impressive track record including Siri Inc., which sold to Apple, Siri 2.0 called Viv Labs, which sold to Samsung, Change.com the world's largest petition platform; and a AI company called Sentient. 
On today's episode, we'll talk about:
Why Adam doesn't believe in having a Plan BHis concept of 'verbally stated goals'His thinking on why timing is so crucial for his next project. 

This is Paul Edwards.
Bestselling Author, Ghostwriter and self-proclaimed egomaniac for 30 years.

On the surface, Paul is the typical successful entrepreneur. A charismatic leader and loving family father who seems to have achieved everything that life has to offer. He's precisely the type of person that I created this podcast for. Because behind the perfectly polished facade lies a recovering egomaniac with an incredible story to tell. 
We'll talk about:
the million ways to screw it up and the few ways to get it rightthe importance of giving genuinely the cost of failure and the consequences the question: "Why do we not care enough anymore?"

This is Evan Money - Bestselling Author & Global Entrepreneur.

Evan went to what he calls 'surf bum' university. He got fired from every job and self-sabotaged himself for most of his early life. After failing in the school system and not finding a place in the corporate world, he relied on being a rebel entrepreneur to find his purpose. 

We'll talk about:
-  'Failure' university 
- How the education system means pain and problems for many and how self-worth and self-love are critical to success
- What makes a good entrepreneur and the entrepreneur mindset 
 - The value of patience in a fast-paced world. 

This is Andrew Fein, Founder and Director of Saturn Agency.

Andrew approached me after listening to the podcast to share his gut-wrenching story.  After bringing on a big new client to his agency, things seemed all great until that company filed for bankruptcy. Not only did Andrew lose 60% of his revenue overnight, but he also had to re-think his business growth strategy. His story is a powerful reminder that sometimes things are too good to be true. 

We'll talk about:
* the most common mistakes of small businesses when it comes to running their own paid advertising campaigns
* allocation of revenue by a client for small businesses and when to say no
* his best practise approach to growing agencies wide and shallow for long-term success

I wanted to talk with Sasha as she set up her consultancy at the beginning of a full-blown global pandemic. Jumping off the corporate bandwagon is always scary; however, doing it like these can feel like jumping off a cliff without a parachute.  

We'll talk about:
* how her initial plan to work with large big-name companies got impacted by the power of TikTok
* how she discovered small businesses and what impact it had on her consultancy and her approach to marketing 
* and her advice and recommendation on setting up a business during a global pandemic