Nurse Recruitment Secrets Nurse Recruitment Experts (formerly Applichat Healthcare)

Most hospitals have accepted that extortionate labor costs and depressed margins are here to stay. Dr Vi-Anne Antrum, CNO of Cone Health, thinks otherwise.

In collaboration with other Executives, she contributed to a $100m financial turnaround in Cone's 2023 fiscal year. Dr Antrum's achievements include a reduction in premium labor costs of 48% and shift incentives by almost 50% working with a cross-functional team.

This episode covers:

• Fundamentals to revenue growth and cost reduction.

• Creative hiring strategies.

• Why a focus on retention is as important as hiring.

• How to focus on metrics that matter.

• Dr Antrum's priorities for the year ahead.

In early 2023, Susan Burke was handed a goal to help reduce costs by hiring 320 RNs for Oregon-based PeaceHealth. While she and her team were able to increase their hiring by 41% and save the organization at least $14m+, there were also a number of valuable lessons along the way.



We’ll talk:


Tactics employed and lessons learned.


The process of transitioning to a revised goal (business consulting)


The impact of internal transfers (into and out of the location)


Full attrition
Retention strategies
Holistic workforce strategies.
Where the system is now.
Plans for 2024.


Watch this conversation on YouTube at

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

"If we hadn't spent all that money on Indeed I'd be a millionaire" Sharon said, taking a swig of the $12 Bogle Chardonnay.

It's not easy being a (laid off) hospital CHRO these days. Less when increased staffing costs dragged your employer into the red 4 consecutive quarters.

Healthcare Recruitment teams have a rough relationship with advertising. You don't have an in-house expert on staff; everyone ends up fishing in the same pond, using the same suppliers.

But I think it's time we celebrate the results over high price points. Effective nurse recruitment ads have the potential to generate a consistent flow of qualified candidates.

And they don't need to all come from Indeed or LinkedIn. I've identified $1m of our spend on nurse recruitment advertising. In the podcast I'll share our learnings:

• Offer, audience, message: there are but 3 content considerations

• Create a strategy, standard operating procedures, and specialized resources

• Best way to manage relationships with job boards, e.g. Indeed

• Engaging respondees: making money go beyond the first interaction

• Value category diversification over channel



Watch this conversation on YouTube at https://www.youtube.com/watch?v=AtkXZRM_llQ&ab_channel=NurseRecruitmentExperts

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

Hospitals’ total costs rose by an average of 17.5% from 2019-2022. Labor spend rocketed even higher. Welcome to the era of tight margins in healthcare.

It's pertinent to ask, therefore, how to recruit nurses on budget? I've got a 3 low-cost strategies for you:

(1) Use data to optimize what you have.

(2) Maximize efficiency in your organization structure and team.

(3) Get clear on your identity, values, and culture.

Everyone loves a bargain. I think you'll enjoy these tips to enhance your nursing recruitment strategies, without breaking the bank.


Watch this conversation on YouTube at https://www.youtube.com/watch?v=hBIDRY0XhI4



And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/ 

Need nurses? The world's your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse retirements and workforce exits.

Many healthcare leaders are building and enhancing their candidate pipeline in another way: international nurse recruitment. It's an area that can baffle some facilities, intersecting cultures, government policy, immigration trends, and local know-how.

So we're excited to be joined by Mukul Bakhshi, Chief Global Affairs Officer at CGFNS International, the world’s largest credentials evaluation organization for the nursing & allied health professions since 1977.

CGFNS helps foreign-educated healthcare professionals live and work in their country of choice by assessing and validating their academic and professional credentials.

Mukul's varied position includes managing relationships with government stakeholders, NGOs, and recruiters. He has previously served as Co-Interim CEO and Chief of Strategy and Government Affairs.

Together, we cover:

🔴 Market trends: Why do nurses come, and how can we attract more? The potential of internationally educated nurses: To what extent can they solve the nursing shortage? What are the shortcomings?

🔴 Advice on getting started for facilities: Should they use agencies or try going direct? What are the immigration procedures?

🔴 Ongoing challenges to recruiting international nurses: What are the barriers? New Green cards are currently frozen, why and for how long? Creating a great in-house welcome: How to retain international nurses?

🔴 Preparing nurses for credentialing: What's required of international candidates?

🔴 Emerging technologies improving the process: What should facilities keep an eye on?


Watch this webinar on video and find out more about Nurse Recruitment Experts’ non-job board sourcing methods: https://nurserecruitmentx.com/

Generative AI is here to stay. It's the ability to create text or image content with a few prompts.

For example - "write a job ad for this description, make it exciting and disruptive".


Chat GPT (and tools that integrate with it) presents an exciting opportunity to improve your nurse job advertisements, communicate with candidates, and improve interview show-ups.



Watch this conversation on YouTube at https://www.youtube.com/watch?v=ySemELmDvwA.



And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/