11 episodes
Growth Signals — Lessons on Startup Marketing Utkarsh Rai
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- Business
What's a growth signal?
It's a sign to thrive and proliferate. For businesses, it's their reason to exist.
How's the growth signals podcast different?
It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow.
This podcast is to help you think about marketing the right way.
We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet.
All that, in weekly 10-minute episodes on growth marketing.
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How To Write a Winning Brand Story
In this episode, we’ll talk about brand stories and everything you need to build one.
By the end of this episode, you’ll:
Know the essentials of building a brand early on
Realize how top businesses curate their brand through storytelling
Learn about different story arcs to write your brand story
Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message -
How To Build a Culture of Experimentation at Work
In this episode, we’ll talk about how you can unlock growth through experimentation.
By the end of this episode, you’ll:
Understand ways to become an experimentation driven organization
Learn about which data you can refer to minimize the risk of failure
Know about the trade-offs you would need to make to prioritize better
Music credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message -
How To Market Your Business On Social Media
In this episode, we’ll discuss where you should be building your communities and how.
By the end of this article, you’ll:
Know which social platforms are right for you and why
Learn how to get noticed by your audience
Understand how your competitors are engaging their communities
Start rationalizing your social media efforts.
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message -
How To Ace Your Marketing Distribution Game
In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure.
By the end of this episode, you’ll be able to:
Know where your target audience hangs out
Learn about the things which influence your prospect’s decision making
Convert these insights into campaign ideas to connect with your audience
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message -
How To Prioritize Your Marketing Initiatives With a Framework
This episode will discuss marketing mistakes that businesses make early on and fix them through a framework.
By the end of this episode, you’ll able to:
Identify what stops a sale from happening
Create a prioritization framework to make your marketing more impactful
Learn about the mistakes that marketers make and how to fix them
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message -
How To Manage and Outsource Your Marketing Efforts
In this episode, we’ll discuss ways to compound business growth through your marketing efforts.
We’ll cover how you can effectively manage and outsource a part of your marketing arm, especially if you have a small or no marketing unit.
Key Take-aways:
Understanding functions/activities which you can or can’t manage in-house
Hiring and building a remote marketing arm
Budgeting and measuring your external marketing efforts
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Send in a voice message: https://podcasters.spotify.com/pod/show/growth-signals/message