28 episodes
SMplified: Software Marketing Made Simple MediaDev
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- Business
Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.
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Why Having a Big OEM Sales Funnel is Critical and How You Can Build One
Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!
Key Takeaways:
Biggest mistakes salespeople make when it comes to OEM outreach [00:03:24]
Why is it important to create a big OEM sales funnel, perhaps even more so when selling to end-user customers? [00:06:54]
How can someone go about getting started building an OEM sales funnel? [00:09:14]
Tips for people who are new to ISV-OEM sales on how to get started building an OEM sales funnel? [00:09:14]
Why so many marketers have difficulty getting their heads wrapped around ISV-OEM? [00:13:07]
Why is it important for an OEM sales teams to have valuable marketing support? [00:20:21]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling -
Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!
Key Takeaways:
How is Alissa an expert on B2B podcasts
What is a “branded” podcast? Why is it important for companies to create branded podcasts?
Why can’t companies just stick to writing blogs or creating landing pages to showcase case studies?
How does having a podcast increase brand awareness for companies? How does having a podcast help establish thought leadership?
How does someone get started creating a podcast for their business?
What are some other tips & tricks you can give our listeners about hosting your B2B podcast?
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling -
Why You Need to Stop Counter-Arguing Prospects
In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we've all been taught why it's important to list out some of the main reasons for negative and make sure that we're able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.
SHOW NOTES
Getting into a convincing energy 00:01:16
Getting to a place of curiosity 00:02:20
What to do instead of counter-arguing 00:03:05
A no is just a starting point 00:03:33
High-quality questions you can ask a prospect when they've started to push back and imply to you whether implicitly or explicitly, that they're not interested 00:03:54
The mirroring strategy 00:05:13
Why you need to have a neutral, understanding energy when talking to prospects 00:06:24
Putting yourself in the shoes of your buyer persona 00:07:02
The best outcome you can hope for 00:07:19
Why you need to match the energy of your prospect 00:07:58
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling -
Tune In and Dial Out: Audiobook Sneak Peek
Here's a sneak peek of Liz Lemarchand's Tune In and Dial Out: How to Win at B2B Cold Calling audiobook.
The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling -
How to Talk to ISVs So They Will Listen
In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Tune in.
Key Takeaways:
How marketing is different when the outreach is done to software vendors instead of traditional end users [2:58]
The mean value that an ISV can get from partnering with another software vendor [4:29]
Challenges when targeting ISVs [5:57]
How to figure what types of messaging resonate most with ISVs [7:26]
Other types of content that are suitable for nurturing an ISV audience [8: 40]
Tips or strategies on how to talk to ISVs so they will listen [10:29]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at contact@mediadev.com
Learn software marketing tips and insights: MediaDev's Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling -
Practical Tips from Tune In & Dial Out You Can Apply Today
In this episode, Liz talks about her book, Tune In and Dial Out: How to Win at B2B Cold Calling and shares some quick tools and strategies so that you can really implement all of the best practices that she outlined in the book and get really good at your cold calling outreach.
If you're already thriving at cold calling but still looking to improve or you're struggling and want to thrive at it, then this episode is for you!
Please share to anyone you think can benefit from this episode.
Get in touch with MediaDev here: website | LinkedIn | Youtube
Get your copy of the book here: Tune In and Dial Out: How to Win at B2B Cold Calling