117 episodes

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

Outdoor Alliances Podcast Alex Burkett

    • Business
    • 5.0 • 4 Ratings

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

    Ep 113- Create Some Campground Marketing Magic

    Ep 113- Create Some Campground Marketing Magic

    Ready to make some Campground marketing magic? Communication through great marketing still remains a timeless and potent tool for connecting with your audience. Here's what we would focus on to level up your park's marketing.

    Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/

    • 16 min
    Ep 112- Latest News: Drones, Creating a Better Booking Experience, & State Association Issues

    Ep 112- Latest News: Drones, Creating a Better Booking Experience, & State Association Issues

    Let's talk about the latest campground news from this past week, which comes from Woodall's Campground Magazine. We'll discuss topics like the legal issues surrounding drones, creating a better online booking experience, how to attract campers to your park, and more.

    Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

    • 13 min
    Ep 111- Woodall's Supplier Showcase: Campground Accounting

    Ep 111- Woodall's Supplier Showcase: Campground Accounting

    This episode is a clip for a "Supplier Showcase" interview with Woodall's Campground Magazine. We chat with Donna Bordeaux, co-owner and founder of Campground Accounting, an industry-specific service provider, about its services and what makes Campground Accounting different.

    We also asked Donna about the difference between QuickBooks and a dedicated professional, when to make the switch and the kickoff process.

    Ready to get started on marketing for your park? Learn more here: ⁠https://outdooralliances.com/⁠

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: ⁠https://podcast.outdooralliances.com/⁠

    • 16 min
    Ep 110- Engaging an Audience & Launching a Brand New Instagram Account

    Ep 110- Engaging an Audience & Launching a Brand New Instagram Account

    Let's talk about how to engage an audience on social media and the steps you need to track to work with organizations, campers, and the local community. We'll also discuss how to launch a new Instagram account and the steps you can take to increase engagement.

    Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

    • 16 min
    Ep 109- Using Social Listening to Better Understand Your Campers

    Ep 109- Using Social Listening to Better Understand Your Campers

    Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers.

    Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

    • 13 min
    Ep 108- Marketing in 2023: H1 by the Numbers

    Ep 108- Marketing in 2023: H1 by the Numbers

    Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers.

    Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/

    Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

    • 16 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Texkyle ,

Marketing advice specific to RV Parks

I love listening to the outdoor alliances podcast. He packs and useful information every week. It is thought provoking content about how to make my RV Park market better to customers.

Ace Investor ,

Great show for anyone in the outdoor hospitality space!

Alex conducts a great interview and his show is both informative and interesting!

brainworj76 ,

Great podcast!

Very informative and a great listen to stay connected with the industry. Love to listen every week

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