Ask Phill: What's e-coming‪?‬ Ask Phill

Join us for a chat with Love Stories, the Dutch brand transforming the lingerie industry with a unique approach centered around women's needs and preferences. In this episode, we have the pleasure of sitting down with Claudia Moron, the Head of Ecommerce at Love Stories. Together, we'll explore how this innovative brand, crafted by and for women, is making a significant impact with its creative, customer-focused strategies and reshaping the way we think about lingerie.Love Stories stands out for its unique blend of comfort, style, and self-expression, tailored specifically to the modern woman. Claudia shares the brand's journey, highlighting how their commitment to understanding and responding to women's needs has been central to their success. From embracing headless CMS for a flexible ecommerce platform to implementing Gorgias for personalized customer interactions, Love Stories exemplifies cutting-edge strategies in digital retail.Get ready for an insightful look into a brand that's as bold and authentic as the women it represents.

Today's a journey from Amsterdam to Asia as we chat with Jason Denham, the creator behind Denham. We're exploring the incredible story of this brand and how it conquered the Asian market while staying dedicated to quality.
In our exploration, we'll delve into Denham's triumphs and the challenges they've faced on their path to success. Discover how Jason Denham strategically utilized collaborations to shape Denham's unique identity in the world of fashion and denim, forging connections between East and West. Join us for an engaging discussion about Denham's evolution, from its humble beginnings to its strategic embrace of collaborations, all while nurturing a steadfast love for denim. 

Today we’re talking about a subscription-based approach in ecommerce: how it differs from traditional purchasing, how it benefits the customer and the company and what the main challenges are of this approach. For this we’re diving into the world of grooming and shaving with a company that's revolutionising the way men approach their daily routines. Joining us today is Luc from Boldking, a trailblazer in the shaving industry known for their unique subscription model. We’ll hear all the insights into how they run such a successful subscription based store and a deep dive into their omnichannel strategies.

Today we're joined by Tom and Olivier from the inspiring brand Ekster. One significant chapter in Ekster's journey revolves around their expansion into the US market. We'll explore the strategic decisions behind this move, the unique challenges they faced, and the lessons learned along the way. From cultural nuances to market dynamics, we'll discover how Ekster tailored their approach to thrive in the American landscape.

Today we’re talking about finding the balance between ecommerce and physical retail. More and more digital brands are syncing their ecommerce store with physical stores, and the two can be a great compliment to each other. Today we’re joined by Christian and Eva from Shaping New Tomorrow, the effortlessly cool Aalborg fashion brand that have found that sweet spot between online and offline. We’ll hear all the insights into how they achieve this with their Shopify store.

Today we’re talking to Dick de Leeuw from MR MARVIS, the marvellous menswear brand from Amsterdam and one of the biggest Shopify merchants in the Netherlands. This time we’re talking about headless ecommerce. We want to clear up when headless is an option, and when to consider Shopify Hydrogen or the new native capabilities on Shopify 2.0. MR MARVIS has recently made the switch from Shopify native to a headless setup on Shopify Plus. We’ll be asking Dick why they made the switch and what the benefits have been since the rebuild.