The Trust Tipping Point Marketing Podcast Javier Lozano, Jr. - Anchor Wave

During this Business Reviews Masterclass we will teach Home Services companies 3 secrets on how to quickly generate more 5-star reviews & customer activity... without wasting time and money doing it yourself.

Secret #1 - Recent Google updates reveal how business reviews increase your SEO & lead generating activity.

Secret #2 - The #1 way to make negative reviews work in your favor.

Secret #3 - The 3 major reasons why your customers won't review your business.

Almost every business is on social media.  If you're not, that should be step one. Get on social media.

However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding.

In this episode you'll learn how to best approach your social media marketing strategy. 

Which social platforms makes sense for your business to be active on. 

And, how to properly position and leverage company brand and personal brand.

So, if you're ready to give your home services social media marketing a boost, this is the episode to tune into.

Too many home services companies focus on 1 channel to help grow their business.

That can be using Home Advisor or Angie's List. Or going all in on Google Ads.

However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere.

By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years.

Having a well designed and highly SEO optimized website will help you build more brand awareness in your community.

By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority.

This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc.

To learn more about The Trust Tipping Point Marketing Podcast, please visit:

www.TheTrustTippingPoint.com

You've probably heard the term SEO (Search Engine Optimization).

And... you probably have an idea about what SEO entails.

However, setting up an SEO marketing strategy for your local business can sometimes be daunting, overwhelming, and confusing.

Where do you start when creating an SEO plan?

How do you start to implement an SEO strategy for your business?

Why is SEO even important? Especially when your business leans on WOM (word of mouth).

In this episode, we take the time to explain a bit more about what SEO is and how it can help your business show up in the search engines, such as Google.

We'll also share some fundamental strategies that you can start implementing immediately with your business.

Plus -- if your local business is in the home services space, having a well designed SEO marketing strategy can compliment your other advertising and reputation management initiatives. 

Jerry Isenhour is the founder and CEO of CVC Success Group.

He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years.

Then The Great Recession hit.  The housing market bubble burst. And Jerry had to file for bankruptcy.

Very few business owners adapt to modern digital marketing strategies... especially after running and growing a business a certain way for nearly 30 years.

Fast forward to today and Jerry is a speaker, coach, author and educator in the home services space -- helping Chimney Sweep companies leverage digital technology to grow their brand.

In this interview, Jerry shares his #1 place he marketed in the 80s, how he gets online business reviews regularly, why he loves social media and internet marketing, and some actionable tips to help grow you home services company.

To learn more about The Trust Tipping Point Marketing Podcast, please visit:

www.TheTrustTippingPoint.com

Business Reviews is 1 of the 4 critical Marketing Foundations your business needs to have established before jumping into Google Ads, Facebook Ads and more.

If your home services business is not getting regular 4 and 5 star business reviews on Google, Facebook, Yelp, Angie's List and more -- then you could be leaving money on the table.

85% of consumers take online reviews as a personal recommendations from a friend or family member.  That means that nearly 9 of 10 buyers are listening to complete strangers to influence their buying decisions.

If you operate an HVAC, pool building, handyman or other type of consumer services company -- getting regular and consistent online reviews can create more customer activity while increasing your bottom line.

In this episode, Javier shares some fundamental strategies to help increase your online reviews as well as some automated strategies that put this piece into auto pilot.

To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:

www.TheTrustTippingPoint.com