40 episodes

Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.

Fitness Business Freedom Fitness Business Freedom

    • Business
    • 5.0 • 25 Ratings

Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.

    Client Check-ins: Increase Results and Retention

    Client Check-ins: Increase Results and Retention

    In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results.
    Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym.

    This conversation focuses on their  "Foundations" program, a tailor-made solution designed to cater to the unique needs of their clients. This program not only enhances client satisfaction but also boosts business performance and coach earning potential.

    Episode Highlights:
    Customizable Client Levels: Foundations program categorizes clients into three levels based on their experience and needs, ensuring a personalized approach to fitness and training.
    Focused on Client Results: The program emphasizes accountability and value addition to ensure clients achieve their fitness goals effectively.
    Check-in System: Clients receive regular check-ins to monitor progress, address challenges, and offer personalized guidance, with frequency varying based on their assigned level.
    Monetization and Business Growth: This structured approach has led to increased per-member revenue and retention, enhancing the gym's overall business health.
    Coach Engagement and Compensation: Coaches are incentivized to conduct check-in sessions, ensuring consistent and quality engagement with clients.
    Flexibility in Scaling Training: The program allows for adjustments in training intensity and focus, based on client progress and movement assessments.
    Continuous Improvement and Iteration: The founders are committed to refining and enhancing the program based on ongoing experience and client feedback.
    As gym owners, you'll discover valuable insights into client engagement, program structuring, and the art of balancing personal training with group dynamics. Watch to uncover the secrets behind R3VIVE Fitness's success and learn how you can apply these strategies to elevate your fitness business.

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 29 min
    Internships: Shaping the Future of the Fitness Industry

    Internships: Shaping the Future of the Fitness Industry

    In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself.

    This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internships can revolutionize both personal development and your business's growth.
    Episode Highlights: 
    5:41 - What Jared’s intern program looks like and how he got started
    7:53 - Jared’s goal for the interns that come through F.I.T.
    9:07 - How Jared got connected with Universities and how he nurtures those relationships
    11:30 - Jared explains how 80 % of his coaching staff over the years has come from his internship program
    13:22 - One of the most important factors in building an internship program in your gym
    17:18 - The responsibilities of the interns at F.I.T.
    25:14 - An important perspective on having an internship program in your gym
    26:19 - What Jared wished he knew when he started his internship program
    31:59 -  The impact of the internship program on the clients at F.I.T.

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 36 min
    Personal Trainers: Double Your Income While Cutting Your Time In Half

    Personal Trainers: Double Your Income While Cutting Your Time In Half

    In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training, shares her unique approach to personal training, which breaks away from traditional one-on-one sessions.

    By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that personal training must be exclusively one-on-one.

    This episode is a must-watch for fitness professionals seeking to elevate their business and for anyone interested in the evolving dynamics of personal training. Izzy's story showcases how innovation and a willingness to challenge industry norms can lead to a thriving, balanced, and fulfilling career in personal training.

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. You can connect with Nick here.

    If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...

    📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.

    📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 28 min
    Drive Your Gym’s Growth with an Apprenticeship Program

    Drive Your Gym’s Growth with an Apprenticeship Program

    Is this episode, Javy Caraballo, owner of EastieFit in East Boston, shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff. You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating a sustainable pipeline for future coaches, reducing the headache of hiring, and empowering your existing team to mentor new talent.

    Episode Highlights:
    3:45 - Why it’s so important to create a great staff for your gym
    6:04 - Javy explains how his apprenticeship program got started and how he’s capitalized on talent in his community
    8:21 - How Javy’s apprenticeship program is structure and what’s required
    9:54 - How evaluation of apprentices work (and how existing coaches are evaluated in the process!)
    10:59 - From start to finish, how long the apprenticeship program takes to complete
    11:41 - How to create a pipeline for apprentices just like you do for your marketing
    13:35 - Not having to run the entire program yourself: How to get existing coaches to be apprentice mentors!
    17:18 - How this apprenticeship program can help reduce the headache of hiring and onboarding
    22:09 - Javy talks about his personal coaching schedule and his best investment in his business to date


    If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...

    📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.

    📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 29 min
    Digital Ads Decoded: Strategies for Success to Grow Your Gym

    Digital Ads Decoded: Strategies for Success to Grow Your Gym

    Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people’s attention. In this interview, you’ll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers.

    Episode Highlights:
    5:44 - The go-to digital platforms for online lead generation
    7:33 - How to know where to start when you’re ready for digital marketing
    8:44 - When you should start with ads on Facebook vs Google
    11:04 - Why your business goals matter to your lead generation strategy
    13:30 - A good digital marketing company is similar to a good car mechanic
    14:22 - What’s working right now in digital marketing for fitness businesses
    15:47 - How to use AI to amplify your content creation
    16:58 - How to best connect with and relate to your audience on social media
    19:47 - What you need to make sure you have BEFORE you start running ads
    24:59 - The first thing you should ask your lead to do
    27:44 - The Metrics that matter: Cost per Lead and Relevancy
    32:26 - The single biggest reason paid ads fail

    You can learn more about 97 Display here.

    If you are ready to scale your business, Fitness Revolution is ready to help. To see if we’re the right fit for you, take one of these next steps...

    📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.

    📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 37 min
    The Power of “No” to Successfully Grow Your Fitness Business

    The Power of “No” to Successfully Grow Your Fitness Business

    Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money.

    Episode Highlights:
    3:39 - Why you can’t say yes to everything and reach your vision
    4:17 - How serving everyone you CAN may actually be holding you back
    6:41 - How to choose what to say No to and what it looks like
    8:49 - The 3 awesome things that happened for Anna when she started saying No
    12:10 - A narrower focus has led to a clearer vision
    13:37 - More focus = More revenue
    15:05 - The mindset shift. Busy does not equal better
    15:49 - Being able to take advantage of big, new opportunities
    19:39 - How nothing changes if nothing changes
    20:07 - How coaching and accountability allowed Anna to reach her potential

    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...

    📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/

    📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized-growth-insights-with-growthcatalyst-two-point-o/










    About Fitness Revolution:
    Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/

    About Kelly Berry:
    Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.

    Connect with Kelly through social media or her official website to learn more.

    She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.

    • 23 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

flognut ,

Fitness Business is must listen.

I’ve taken away several nuggets from every episode that I have listened to.

Nancy at Cr8 Fitness ,

Thank you

As a business owner I need help in areas where I am not proficient. These podcasts can help fill in that gap. Thank you for getting a wide varitities of topics covered relating to the fitness business.

DaniNicole ,

Practical Power Up Resource for Gym Owners

I don’t always lean towards listening into podcasts but this one has pulled me in to several digestible episodes already where I’ve been able to learn something from knowledgeable, real-world gym owners or fitness professionals. I’ve enjoyed what I’ve been able to listen to so far and wish I had this resource as a newer gym owner.

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