Messy in the Middle Haley Johnson

In this episode of "Messy in the Middle," I'm chatting with Alexandria Theodor, a therapist and business coach for therapists. We dive into Alexandria's journey from working at an agency to starting her own private practice and eventually becoming a business coach for other therapists looking to do the same. Join us as we discuss the challenges of private practice, ethical marketing in therapy, and the trend of therapists expanding into coaching. Alexandria shares insights on marketing strategies for private practices, the importance of ethical transparency, and the value of diversifying services. The episode also touches on Alexandria's experience hosting a professional bundle and the importance of patience in marketing.

 

Listen in as I hang out with the bad boy of copywriting herself – Sarah Jane Burt. Sarah shares her unconventional entry into copywriting, her experiences in corporate roles, and her transition to entrepreneurship after being wrongfully terminated. She discusses the ups and downs of scaling her business, from expanding her team to returning to solo work due to financial and client retention challenges. Sarah also talks about her template shop, the success of her content calendar lead magnet, and her thoughts on passive income and audience building. The episode delves into the realities of marketing, the importance of genuine expertise, and the satisfaction found in creative work.

 

In this episode of "Messy in the Middle," I'm joined by with Monica Burlington, a realtor and burnout coach who has overcome her own struggles with overachievement. Monica discusses her journey from seeking attention through overachieving in a chaotic household to reaching the peak of her real estate career and experiencing burnout. She reflects on the impact of her mother's death and her father's alcoholism on her drive for success. Monica also talks about the challenges of setting boundaries in the demanding real estate industry and how the COVID-19 pandemic allowed her to reset and focus on working with sellers to better manage her time. The episode explores the themes of personal growth, the importance of mental health, and the continuous process of establishing healthy boundaries.

 

Today I'm joined by Morgan Spect, founder of Spect & Co Design. Morgan shares her transition from a corporate job to entrepreneurship, highlighting the instability of traditional jobs and her desire for self-reliance. She discusses her cautious approach to hiring and leadership, learning from past experiences. Morgan introduces her Six Figure Brand Society membership, a blend of design support and educational resources for entrepreneurs. She invites listeners to connect with her on Instagram and LinkedIn and offers a free brand audit and training to help build a six-figure brand.

Let's hang out and catch up with Lauren from Brand Good Time! Since her last appearance, Lauren has transitioned from using contractors to hiring a full team, including a client strategy manager, content manager, and web developer. They delve into the challenges of the hiring process, the competitive job market, and the importance of internships and experience. Lauren also shares her agency's shift towards working with funded clients for greater impact and the nuances of marketing versus sales. The conversation highlights the complexities of client relationships, the importance of market research, and setting boundaries with clients to ensure active participation in their marketing efforts. Lauren emphasizes that her agency aims to make marketing enjoyable while managing the heavy logistics behind the scenes.

 

Join me as I chat with Alison Meyer from Indigo Communications about the intricacies of applying for and winning awards. Alison imparts her knowledge on the strategic importance of awards for personal branding and business growth. She demystifies the process, explaining that self-nomination is common and discussing how to discern credible awards from less reputable ones. They explore the significance of aligning award pursuits with business goals and the benefits of networking through award circles. Alison also touches on the tactical aspects of award applications, such as addressing specific criteria and showcasing measurable achievements. The conversation offers listeners a deep dive into leveraging awards as part of a comprehensive PR and marketing strategy.