Print Matters - A Canon Podcast Canon Europe

Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information. This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to Two Sides' Jonathan Tame about the dangers of misinformation about print, the impact of ‘greenwashing’ and why print has an important role to play in successful, sustainable marketing.

Finding ways to evolve and grow a print business in an increasingly digitally-focused world can be challenging. But providing fast, high-quality solutions to the issues faced by your customers can be a great way to go above and beyond – and build up the reputation of your business. This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to XIC’s ‘Ideas Man’, Jason Moir, about how providing design, project management and other creative services that your custome...

Post-COVID, businesses have faced a perfect storm of spiralling costs, supply chain problems and energy prices. And for print companies, that means it’s more important than ever to find and hold onto talented employees who are passionate about the opportunities available in print.This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to CustomerKNECT’s Financial and Commercial Director, Neil Hoban, about the wide variety of roles available in print companies, what kin...

In the era of TikTok advertising, influencer campaigns, and artificial intelligence, traditional marketing media can often be looked down upon. But WARC Creative’s recent report says there’s still a prominent place for print media in marketing strategies. This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to WARC Creative’s Head of Content, Amy Rodgers, about the wealth of opportunities direct mail can bring – and why printers should consider keeping direct m...

Did you know that 90% of library cards in the UK are printed by a century-old business called Spectrum Print & Plastics? But that’s not all this veteran print and print finishing company does. This episode of Print Matters – A Canon Podcast sees co-host Jo Lloyd speaking to Spectrum’s Managing Director, Kath Doran, about the huge changes in the print sector during recent decades – and why the current approach sustainable printing needs a rethink. The focus of this episode is on increasing...

Beatrice Klose, Secretary General of EU-wide graphic trade association Intergraf, knows all too well how long the EU takes to finalise laws – and why a strong and consistent voice in Brussels is so crucial for the print sector. In this instalment of Print Matters – A Canon Podcast, co-host Jacky Hobson speaks to Beatrice to find out how the print industry influences EU decision making, and why paper supply and recruitment are troubling print businesses following the pandemic. The episode focu...