101 episodes
Design Your Wedding Business Jen Taylor
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- Business
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4.6 • 7 Ratings
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Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé?
Stop right there! Host Jen Taylor understands how you feel and has answers for you.
When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it wasn’t long before she recognized a need within the wedding and creative industries for more organized systems and processes. After all, they are the key to a happier life, both in terms of work and personal time.
Since then, she has made it her mission to help creative entrepreneurs build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.If you are ready to stop reinventing the wheel and start getting the most out of your business, join Jen each week on the Design Your Wedding Business podcast where she shares the resources, strategies, and support you need.To find out more, visit www.jentaylorconsulting.com
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Visibility: The Missing Piece of Your Marketing Strategy
I can’t believe this is Episode 100 of the Design Your Wedding Business podcast!
Whether you’re a long-time listener or a newbie, thank you so much for being here.
In this 100th episode, we’re talking about visibility for your wedding business. We spend a lot of time thinking and talking about marketing, but what if we’re focusing our attention on the wrong thing? What you really need is visibility, and I’m going to help you get it.
Join me for a discussion about the difference between marketing and visibility, what visibility looks like for wedding planners and other business owners, and how to create more visibility for your wedding business.
Topics covered in this episode include:
Why you should shift your focus from marketing to visibility Ways to be more visible How to create a visibility plan
Here’s to the next 100 episodes! Are you with me?
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Episode 67: Why You Should Be on Pinterest with Julianne Smith: https://designyourweddingbusiness.com/67-why-you-should-be-on-pinterest-with-julianne-smith/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
A Beginner’s Guide to SEO with Sara Dunn
Does SEO bring out the procrastinator in you? Yeah, me too.
When it comes to SEO (Search Engine Optimization), many of us don’t know what to do or where to start. Well, you’re in luck because Sara Dunn is here to show you how easy it can be.
In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She’s sharing simple steps that you can take to get started without spending hours creating new content.
Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
Topics covered in this episode include:
What SEO is and how it works How to rank higher in search results The power of SEO compared to other marketing tools
If you want to see your business at the top of the Google results page, tune in.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Sara’s Website: https://saradoesseo.com/
Get Sara’s Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/
Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/
Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/
Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo
Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
The Wedding Report with Shane McMurray
Are you trying to do your own market research in the wedding industry?
We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray is sharing everything you need to start researching your market and what’s going on within it. This episode will teach you where to find the data you need, how to understand it, and how to use it in your business.
Shane McMurray’s goal is to help you generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify your core customer, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.
Topics covered in this episode include:
Market data you need to know An easy way to find the data you need Avoiding overwhelm when you’re looking at data
Tune in to start using more data in your wedding business.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit the Wedding Report Website: https://wedding.report/
Connect with Shane on LinkedIn: https://www.linkedin.com/in/shanemcmurray/
Subscribe to the Wedding Report YouTube Channel: https://www.youtube.com/c/TheWeddingReport
Access the Free Wedding Market Report: https://wedding.report/index.cfm/action/wedding_statistics/view/search_market/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
Update Your Wedding Business Website with Emily Foster
Have you been thinking about sprucing up your website?
It’s not uncommon to find that updating your website gets bumped down your list of priorities and before you know it it’s been five or more years since you last gave it a refresh. Maybe that’s you, or maybe you’re setting up your website for the first time, either way, I want to make sure your website is working for you in the best possible way!
In this episode of Design Your Wedding Business, website designer Emily Foster and I are talking all about how to create effective websites that drive success for your wedding business. We’re covering everything from branding and visuals to strategy and goals (plus so much more).
Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon, that works with wedding professionals around the world.
Topics covered in this episode include:
How to know if your website is working for you Common mistakes wedding professionals make on their websitesTips for improving your website experience
When social media platforms go down, your website is not going anywhere, so why not make it work for you?
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Get Emily’s Free Elevated Website Checklist: https://emilyfostercreative.com/design-your-wedding-business-elevated-website-checklist
Visit Emily’s Website: www.emilyfostercreative.com
Follow @emilyfostercreative on Instagram: https://www.instagram.com/emilyfostercreative
Follow Emily on Facebook: https://www.facebook.com/emilyfostercreative
Follow Emily on Pinterest: https://www.pinterest.com/emilyfostercreative/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
How to Work with Rentals with Robin Denny
What questions do you have about working with rental companies as a wedding planner?
With a bit of luck, by the end of this episode, we’ll have those questions answered.
When I had a team, I would ask top wedding professionals to come and talk to us about their corner of the industry so that we could better serve our clients and build stronger relationships with other wedding professionals. Now, we’re doing the same thing right here on the Design Your Wedding Business podcast.
Each week I connect with one wedding professional to talk about how we as wedding planners can better educate ourselves and our clients. In this episode, we’re talking all about rentals.
Robin Denny, Director of Sales for BBJ LaTavola, specializes in working with individuals and organizations in the rental industry to enhance their leadership abilities, cultivate meaningful connections, and drive business strategies for maximum impact.
Topics covered in this episode include:
How rentals make the wedding industry more sustainableThe impact of the Pantone color of the year (and other trends)Important conversations to have with your rental company
If you’ve ever wondered how rentals work, how to reach out to a company, or how rentals affect the big day, you’re in the right place.
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz -
How to Work with a Hair and Makeup Artist with Anne Timss
If you have questions about working with a hair and makeup artist but are unsure who to ask, you’re in luck!
In this episode on the Design Your Wedding Business podcast, we’re talking to makeup artist Anne Timss about what it’s like for a wedding planner and makeup artist to work together and what that process looks like. Anne is covering wedding makeup trends, planning hair and makeup into the wedding day timeline, how to learn your client’s makeup preferences and more!
Anne has been a working makeup artist for over 20 years and she absolutely loves it. She worked with Lancôme, MAC, and NARS before she eventually decided to build her own bridal styling company and she hasn't looked back! She specializes in weddings, adventure elopements, and lifestyle commercial work, but she is happy to style you for a fun event or party as well.
Topics covered in this episode include:
Changes in the wedding industry from a makeup artist’s perspectiveA day in the life of a makeup artist How to build relationships with the wedding professionals you’re working with
Whether you’ve worked directly with a makeup artist before or not, you’ll love this chat with Anne!
I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!
Resources Mentioned:
Visit Anne’s Website: https://www.annetimss.com/
Follow @mstimssmakeupartist on Instagram: https://www.instagram.com/mstimssmakeupartist/
Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/
Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
Customer Reviews
Love, love, love these episodes!
As a cake designer building my wedding cake business, these episodes have been so helpful. I know they may be geared towards wedding planners however, there is so much value for any type of vendor in the wedding cake business.
Tips are perfect
Being the owner of a growing business I don’t have a huge amount of time but these tips are perfect and short! Just enough to listen to in the car between meetings and always useful! Thanks Jen
Actionable tips from a pro
Jen combines years of experience with actionable steps to create the life you want in the wedding industry. Her fresh perspective is a much welcome addition to the podcast world!
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