24 episodes
Branding Love Letters Pilgrimage Design
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- Business
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5.0 • 2 Ratings
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Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
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Fifteen Minutes Of Your Time...
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups
EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact.
EPISODE TRANSCRIPT: www.pilgrimage.design/22-marmite
Keva's website: kevaepalestudio.webflow.io
Keva's creativity newsletter: yourcreativeletter.substack.com
Keva's branding newsletter: yourbrandingletter.substack.com
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators?
EPISODE TRANSCRIPT: www.pilgrimage.design/21-beatles
Work For Impact: www.workforimpact.com
Flora's novel: www.amazon.com/-/es/Mar%C3%ADa-Florencia-Aliaga-ebook/dp/B093Y4M274
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell.
EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death
Dave's website: www.printdesignacademy.com
The Quickie podcast: www.printdesignacademy.com/podcasts/the-quickie-interviews-for-graphic-designers
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals. Many thanks to my amazing 2023 guests whose stories are distilled in this round-up!
Timestamps:
(00:00) Intro
(01:41) First golden rule
(06:12) Second golden rule
(10:36) Third golden rule
(13:54) Fourth golden rule
(17:58) Fifth golden rule
(22:28) Summary of the five rules
(23:45) Life/business update
EPISODE TRANSCRIPT: www.pilgrimage.design/19-rules
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com -
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin.
EPISODE TRANSCRIPT: www.pilgrimage.design/18-bbc
Steve's website: www.stevefolland.com
Being Freelance podcast: www.beingfreelance.com
What is this podcast?
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.
My website: www.pilgrimage.design
Final thing (I promise)!
Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.
pilgrimagedesign.substack.com