Tip the Scales LawRank

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.”

On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference.

Highlights
06:19 How to get Google reviews
14:05 Is SEO dead?
35:59 Podcasting

Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021.

You can get in touch with Chris at https://rankings.io/

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions
PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.”

On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette.

Highlights
15:02 Phone etiquette
21:10 200 Resumes
43:10 Ambulance Chasers

Guest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star.

You can get in touch with Matthew at https://www.battleborninjurylawyers.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.”

On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor.

Highlights
05:51 Managing 100 employees
10:39 Staying fit and eating right
20:02 Rebranding

Guest Orlando De Castroverde (@orlandodecastroverde on Instagram) is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients.

You can get in touch with Orlando at https://www.dlgteam.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.”

On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard.

Highlights
02:59 Your target audience
09:40 TV advertising
28:29 ROI

Guest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC.

You can get in touch with Rachel at https://noymediagroup.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.”

On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles.

Highlights
06:21 Dan gets riled up
19:36 The stress of running a conference
30:17 The worst judge in Los Angeles

Guest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills.

You can get in touch with Dan at https://triallawyersuniversity.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions
Event: TLU Live Huntington Beach (June 5-8, 2024)
Event: TLU Live Las Vegas (October 16-19, 2024)
Event: TLU Skills Bootcamp

LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”

On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.

Highlights
14:02 How to reject leads
43:23 Answering the phone
53:34 Why lawyers shouldn’t do intake

Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.

You can get in touch with Yani at https://www.legalintakepros.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions
Software: Lead Docket
Book: Never Split The Difference
Person: Shawn Callaway

LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok