52 episodes

Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!

Authorpreneurs Unleashed Kathryn McClatchy

    • Business
    • 5.0 • 1 Rating

Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!

    Cover Design and Neurodivergency with Elaine Canyon

    Cover Design and Neurodivergency with Elaine Canyon

    Join podcast host Kathryn McClatchy and her guest, Elaine Canyon, as they discuss what authors need to know about Cover Designs, whether they are DIY or working with a graphic designer. Elaine also shares how she leverages her complex neurodivergency to become her secret weapon as an author and graphic designer.
    Elaine Canyon lives in Central Utah, as close to the Mountains as she can with her husband and family. A Graphic Designer by trade, she took her hobby for Fanfic writing to working on her own original novel series, the first [published in February, 2024. She now has her own Youtube channel where she talks about her writing, and another where she focuses on designs.
    Elaine Canyon's website

    Instagram

    Elaine Canyon Author YouTube Channel


    Elaine Canyon Audiobooks YouTube Channel


    Resources mentioned in this episode: 

    GetCovers
    Draft2Digital
    “The Redemption of Athalus” by Eddie Eddings, Leigh Eddings



    All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 59 min
    Podcast PR with Michelle Glogovac

    Podcast PR with Michelle Glogovac

    With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers.  In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR.  Michelle gives insights on how to approach the interview and how to maximize ROI. 


    Michelle Glogovac-The Podcast Matchmaker- hasn’t always  been in podcasting. She only discovered it in 2018, but she dived right in!  Using her experience in the corporate world, she has created an award-winning podcast PR firm “The MLG Collective'' where she matched clients with podcasts for mutually beneficial interviews. Her podcast  “My Simplified Life” podcast, where she focuses on the career & entrepreneurial experiences of her and her guests isan award winning Top 100 list podcast. Her first book “How to get on Podcasts” launching February 2024. Her book covers her unique approach to podcasts and practical tips for guesting.


    Takeaways
    Establish your brand and online presence before pitching yourself as a podcast guest.Create a pitch that shows the unique variety you can bring to the show with a list of topics.Understand the differences between traditional PR and podcast PR.Increase the ROI in podcast PR by consistently sharing and repurposing your interviews.Be a good podcast guest by being present, engaging, and prepared.Fast Fave ThreeMichelle Glogovac online
    The MLG Collective
    michelle@themlgcollective.com
    Instagram
    Facebook
    LinkedIn
    Threads


    Resources: 

    ListenNotes
    Cooking for Mr. Latte- a Food Lover’s Courtship, with Recipes by Amanda Hesser
    In the Shadow of a Mountain by Silvia Vasquez-Lavado
    The Last Love Note by Emma Grey



    All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 51 min
    Web Design: DIY or Delegate? with Quentin Irey

    Web Design: DIY or Delegate? with Quentin Irey

    Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of  web design, especially when it comes to the needs of solopreneurs like authors.
    Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like WordPress.com, Wix, and Squarespace. Feeling lost in the techy woods? No worries! Quentin acts as your friendly guide, helping you find the platform that perfectly fits your budget and tech comfort zone.
    Pinching pennies? Fear not! Quentin dives into practical tips for crafting a website that's kind to your wallet and built to last. And finding a web designer doesn't have to be a mystery – he even shares his unique tiered service model that caters to different needs.
    Want to keep your creative spark alive? Kathryn chimes in with her experience of collaborating with a designer while staying true to her vision. Together, they emphasize the importance of having a website that truly reflects your unique voice and brand.
    Think of your author website as your online sanctuary, a place where your stories and you can shine. So, settle in, soak up their conversation about the power of storytelling and finding connections, and let it inspire you to create a website that truly sings your praises.


    Find Quentin online:
    email: quentin@comforttech.org

    Comforttech.org

    Resources mentioned:
    Les Miserables by Victor Hugo
    All About Love: New Visions by bell hooks
    The Last Day of a Condemned Man by Victor Hugo
     Website ID tool BuiltWith
    Yogi Vanilla Spice Perfect Energy (a personal favorite of editor JoLynn!)



    All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 56 min
    Diversifying Income for Writers with Sarah Gamez

    Diversifying Income for Writers with Sarah Gamez

    Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing.

    Where to find Sarah Gamez and Romancing the Story online:
     Linktree

    Resources mentioned in this episode:

    Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

    Romancing the Story Ep 59 - Creating Compelling External Conflict for a Captivating Story with Susan Sheehey
    Ikigai: The Japanese Secret to a Joyful LifeAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 1 hr 4 min
    Time Management with Ynes Freeman

    Time Management with Ynes Freeman

    Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs.

    With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path to publishing with kindness and encouragement. 


    Ynes is the founder of several successful small independent presses over her career, and her authors' books have won more than 20 awards, hit #1 Amazon bestseller three times, and she is recognized as the publisher of the first novel in history written by an Armenian-American lesbian. 


    Ynes is a Distinguished Toastmaster (DTM) who has held numerous leadership roles, and she is a board member and instructor at Writespace Houston. Ynes is a three-time award-winning short story author. Under a variety of pen names, her work has appeared in Everyday Fiction ezine, Primal Elements (a poetry collection), The Order of Us (a Moms Who Write anthology), Dragons Within, Winter Whimsy, and other anthologies. Ynes’s debut novel (Beautiful Serpent, Restless Embers) will be published in Spring 2024 through her new press, Memento Vivere.


    Where to find Ynes Freeman online:
    Beautiful Serpent website
    WriteSpaceHouston
    Ynes Freeman on X (formerly Twitter)

    Resources mentioned in this episode: 
    'I know how She Does it' by Laura Vanderkam Shannon McRoberts Julia Cameronire’ne lara silva'The Scarlet Letter' by Nathaniel Hawthorne AsanaMondayNotionAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 1 hr 1 min
    Restarting & End of Year Review with Kathryn McClatchy

    Restarting & End of Year Review with Kathryn McClatchy

    Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates.

    Resources Mentioned:
    AU ep

    Substack with Alex Holland
    Boost Creativity through Mindfulness & Journaling with Walter Mason
    Mindset and Imposter Syndrome with Stacy Brookman

    Other Resources
    Neverwhere by Neil Gaiman
    Coaching with Stacy Brookman
    The Long March Home by Tosca Lee
    All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:
    Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all our social media links HERE. Subscribe to the Unleashing email newsletter HERE Subscribe to the Authorpreneurs Unleashed podcast HERE or through your favorite podcast player.

    • 1 hr 15 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

JP Beau ,

Very helpful!

Very useful information, particularly for those newer to the writing and publishing business.

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