Created with Jon Youshaei Jon Youshaei

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei

We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.

0:00 - 2:13 The Most Powerful Man in Tech
2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review
3:45 - 6:28 Power, Responsibility & Conflicts of Interest
6:28 - 8:24 MKBHD’s Income Breakdown
8:24 - 9:22 Marques’ Advice For New YouTubers
9:22 - 12:24 Risks of Speaking Truth to Power
12:24 - 14:51 How does Marques produce so much?
14:51 - 19:10 Closer Look At MKBHD's Creative Process
19:10 - 23:30 How Marques Scripts His Videos
23:30 - 25:44 Most Expensive Videos
25:44 - 27:17 Where Marques Finds Inspiration
27:17 - 29:57 Science of MKBHD Thumbnails
29:57 - 31:20 Selling the MKBHD channel
31:20 - 33:33 Balancing YouTube & Personal Life (Cont.)
33:33 - 34:33 Favorite Productivity Apps
34:33 - 38:05 How MKBHD Use AI...Actually
38:05 - 41:14 If you were CEO...
41:14 - 43:02 The $1M Tweet
43:02 - 46:09 Why MKBHD Joined Ridge
46:09 - 49:15 Ripple Effect on other YouTubers
49:15 - 57:59 New Products, Content & What's Ahead

I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. 

The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup. 

4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.

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ChaptersChapters:

0:00 - 1:23 Who is Dan Mace?

1:23 - 6:20 Why Casey Neistat Hired Dan

6:20 - 15:11 Reality Of Working With Casey Neistat

15:11 - 23:20  How Casey Creates Story In Vlogs

23:20 - 26:05  Does Dan Regret Quitting His Job?

26:05 - 34:26 Leaving Casey & Starting YouTube 

34:26 - 37:50 Dan’s Message To Brands

37:04 - 38:43 How Much Does Dan Make?

38:43 - 43:40 Meeting MrBeast & Renée Zellweger?

43:40 - 47:36 The MrBeast Job Offer

47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”

50:22 - 57:30 What Dan Learned Working With MrBeast

57:30 - 59:47 The 4 Elements Of Story

59:47 - 1:02:30 What Dan Taught MrBeast

1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video

1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals

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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. 

Chapters:

0:00 - 1:15 Intro

1:15 - 2:37 MrBeast's Creative Process

2:37 - 6:23 How MrBeast "Storyboards" Thumbnails

6:23 - 7:23 Crafting Perfect Intro

7:23 - 12:15 What MrBeast Learned from Thumbnail Tests

12:15 - 16:45 MrBeast Roasts His Worst & Best Videos

16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why

19:18 - 22:04 MrBeast breaks down his best Shorts

22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)

24:32 - 25:40 Recent Disagreements with Team

25:40 - 26:46 Advice and ideas for smaller YouTubers

26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production

29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms

31:22 - 32:17 What Jimmy watches on YT 

32:17 - 34:39 Final Tips for Creators

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I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.

After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.

The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.

Thank you to Firebrand Media for filming this episode and VidSummit for providing the space. 

Chapters0:00 - 1:05 Who is Cleo Abram? 

1:04 - 6:21 Leaving Vox to Start YT Channel

6:21 - 8:02 Cleo's first sponsorships 

8:02 - 10:12 Hiring a team

10:12 - 12:29 Cleo’s 4-Step Video Process

12:29 - 16:51 Step 1: Pitch

16:51 - 21:20 What Are Key Visuals? 

21:20 - 22:51 Step 2: Info Doc

22:51 - 24:29 Step 3: Outline

24:29 - 27:53 Step 4: Script

27:53 - 32:52 Lessons From Vox

32:52 - 35:43 Breaking Through Your Niche

35:43 - 42:59 Cleo’s Cold Email To NASA

42:59 - 47:31 How Do YouTubers Be Better Journalists?

47:31 - 49:48 Short Form Process

49:48 - 52:57 Future of YouTube

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I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.

In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.

Chapters



0:00 - 1:34 Meet Dude Perfect

1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?

3:15 - 6:04 Almost Quitting Dude Perfect

6:04 - 7:39 First Brand Deal

7:39 - 11:59 Traditional Careers vs YouTube

11:59 - 16:28 Biggest Argument

16:28 - 20:49 Saying No To Big Deals

21:16 -  23:35 Dude Perfect's Creative Process

23:35 - 27:17 $100M Dude Perfect World...The Next Disney?

27:45 - 30:16 Launching New Products in Walmart

30:16 - 32:12 The Team Behind Dude Perfect

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I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI.



Chapters

0:00 - 1:43 Who Is Kwebbelkop?

1:43 - 3:15 Why Replace Yourself With AI?

3:15 - 10:33 Launching Second Channel … To Turn Into AI

10:33 - 14:11 Creating a V-Tuber: Bloo

14:11 - 15:17 Turning Bloo AI

15:17 -19:06 Virtual Influencer Vs. AI Creator

19:06 -26:46 Turning My Podcast into AI?

26:46 - 31:41 Kwebbelkop Replaces Himself With AI

31:41 - 36:34 Can AI Replace Human Creators?

36:34 - 41:36 Kwebbelkop Responds To Hate Tweets

41:36 - 48:46 Will AI Displace Jobs?

48:46 - 52:05 Secretly Launching 100% AI Channels

52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts

58:28 - 59:35 AI Rules & Regulations

59:35 - 1:05:13 Kwebbelkop’s Worst Case AI Scenario

1:05:13 - 1:11:40 AI Rules & Regulations Cont.



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