Sneakers and Strategies Nick Kastner

On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, in this episode, I discuss media dependency theory and it's application in 2024 - as well as its relation to recent events with AT&T and Meta (Facebook / Instagram).Support the Show.Follow Nick online at @professoroflife on X and Instagram, or find h...

In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the latest sneaker release from Nike.Support the Show.Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.

2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay (https://searchengineland.com/seo-predictions-2024-436574) and his view of SEO in 2024 as well as the absence of the podcast over the past few months.Support the Show.Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the d...

In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restaurant and foodservice industry. In this interview, Pat discusses his career, his new venture and volunteerism at the University of North Georgia.Support the Show.Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves...

In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike. Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or build custom products are most negatively affected by this latest algorithm update. It does not impact all small businesses - just those that primarily sell cust...

This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during Super Bowl LVII and whether the spend is really worth the effort.Support the Show.Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just ...