Because Business is Personal Business is Personal

In this conversation, Mike interviews Paul Davidson, a former hostage negotiator, about the parallels between hostage negotiation and marketing. They discuss the importance of trust, empathy, and building rapport in both fields. Paul explains the concept of the behavioral staircase, which involves progressing from empathy to trust to influence in order to achieve objectives. They also touch on the significance of planning and preparation in negotiations. Overall, the conversation highlights t...

In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce.Key Points:Introduction of Guests:Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size.Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing.Marnie Rabinovitch C...

In this conversation, Mike Caldwell interviews Susan Walsh, a woman from Australia who has a passion for writing Regency romance novels. Susan shares her experience of self-publishing her own Regency romance novel called Emily and her love for Jane Austen's work. They then transition to discussing Susan's career in loyalty program design and her podcast called More to Marketing. They also delve into the importance of research and validation in business, the value of starting with a minimal vi...

Get ready to redefine your marketing game with our remarkable guest, Jen McFarland. This episode takes you on a journey through the realm of marketing, blending it with the power of empathy and authenticity. Jen, championing the cause of entrepreneurs worldwide, shares her insightful approach and how consistent messaging can transform your relationship with customers, leading to a sales boom.Busting the myth that a website alone can magically attract customers, we stress the crucial role of p...

Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal branding, business messaging, and task automation is not just about optimizing business strategies but also about fostering genuine connections and enhancing self-esteem.Together...

Join us for a journey into empathic marketing with our special guest Jason Berkowitz, the founder and SEO director of Break the Web. With his decade-long expertise in the digital world, Jason's insights promise to provide a fresh perspective on how to grow your business online. This conversation is not just about SEO and advertising strategies, it's about the significance of empathy in marketing and Jason's love for dogs which reminds us of the importance of companionship and comfort in our l...