31 episodes

Startups are sexy. From revolutions to disruptions to pivots, running your own startup is an appealing but unfortunately buzzword-heavy endeavor. Startup Different is here to show you that there’s another, better way to build your business.

Hosted by successful software entrepreneurs and brothers David and Chris Sinkinson, who sold their bootstrapped business for tens of millions of dollars, Startup Different gives you proven ideas and frameworks that can help you create a legitimate startup without all the nonsense and mythology.

The Startup Different Podcast Startup Different Hosted by David and Chris Sinkinson

    • Business

Startups are sexy. From revolutions to disruptions to pivots, running your own startup is an appealing but unfortunately buzzword-heavy endeavor. Startup Different is here to show you that there’s another, better way to build your business.

Hosted by successful software entrepreneurs and brothers David and Chris Sinkinson, who sold their bootstrapped business for tens of millions of dollars, Startup Different gives you proven ideas and frameworks that can help you create a legitimate startup without all the nonsense and mythology.

    The Good, the Bad, and the Ugly of the MVP Process (Season 3, Episode 5)

    The Good, the Bad, and the Ugly of the MVP Process (Season 3, Episode 5)

    MVP… Most Valuable Player? Must Vacate Property? Millennial View Point? Nope! For our first episode of our Innovation Station series we’re talking about the "Minimum Viable Product - MVP"! It has long been hailed as the best approach to product innovation. The recipe is simple: build-measure-learn with a dash of rapid iteration. It has worked incredibly well for us. But we've also had some misfires. In this episode we'll discuss how MVPs can launch your startup to success, or totally flop.

    • 28 min
    Startup Shout Out: Hope McIntosh-Trigg and Negotiating Like a Boss (Season 3, Episode 4)

    Startup Shout Out: Hope McIntosh-Trigg and Negotiating Like a Boss (Season 3, Episode 4)

    We round out our series on negotiations with a chat with Hope McIntosh-Trigg, CEO of MCG, a business consulting firm focusing on Technology & Digital, Sales, and Strategy.

    Hope has a ton of negotiation experience. She has amassed a 20+ year career in the technology sector in tech-operations, consulting, sales, marketing, and business strategy with tech giants such as Honeywell, Compaq, HP, VMWare, Dell, and Air Watch, having positions and consulting projects with clients in the commercial and public sector space that have taken her across the globe and within the 50 states. She’s been a CRO, COO and CEO and she’s with us here today.

    • 30 min
    Price Negotiations and Why You Should Love Them (Season 3, Episode 3)

    Price Negotiations and Why You Should Love Them (Season 3, Episode 3)

    Plug your nose; we're talking about negotiating on price and the popular stigma around it. Turns out, haggling on price and negotiating on price are very different things. In Episode 3 of Season 3 and our Negotiation Elevation series, we tackle why talking about price is awkward and how we can shift to a constructive negotiation from a hostile price haggle.

    • 30 min
    What Does it Mean to “Win” a Negotiation? (Season 3, Episode 2)

    What Does it Mean to “Win” a Negotiation? (Season 3, Episode 2)

    Is taking all you can get in a negotiation actually good for you or your business? Most people would tell you that yes, you must get everything you can. They may even argue that that is the point of the confrontation. But it's short sighted - pushing to get everything in a negotiation will leave your opposition in a rough place, souring the goodwill you may have created with them. What's more, even the intention of trying to "get it all" can counter-intuitively set you back.



    In episode 2 of Season 3 and our Negotiation Elevation series, we cover what actual negotiation "success" ought to look like.

    • 29 min
    Check Yourself Before You Wreck Yourself (Season 3, Episode 1)

    Check Yourself Before You Wreck Yourself (Season 3, Episode 1)

    It wouldn’t be unreasonable to say that in any negotiation, you fixate on your counterpart’s strategy to get the most out of you. It’s a natural thought - a negotiation is very much a confrontation and frankly you don’t want to be duped. But confrontations aren’t always bad - yes, they have the potential to be destructive, but more often than not they have a greater opportunity to be constructive. Rather than focusing on them, it’s time to focus on you. For better outcomes, try preparing yourself first.



    In the first episode of Season 3 and our “Negotiation Elevation” series, we tackle how preparing ourselves for a negotiation is one of the best ways to ensure a positive outcome for you and your business.

    • 31 min
    Burning-Out Blows (Season 2, Episode 12)

    Burning-Out Blows (Season 2, Episode 12)

    One of the worst things a business can do is burn out employees. While there are many cascading negative effects of burnout, there are times when you and your team need to burn the midnight oil. Still, if you or your team are going into work tired from the day before, you can bet that it's going to slowly eat away at your market position, profitability and company culture. In our final episode of Season 2 and of our Employee Shenanigans series, we address employee burnout and how we managed a near-coup d'etat of our business.

    • 32 min

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