This week on the Cygnal Pulse Pod (Ep. 12), Brent Buchanan and Chris Kratzer examine the influence voter emotions had in the 2020 election and talk about the state of the polling industry after this week’s results.
This week’s guest is Felix Cao, expert in neuromarketing and founder of Happy Buying Brain. Felix, the first non-political guest of Pulse Pod, describes to Brent how he got interested in the field of neuroscience and how he launched his company. In addition, he analyzes and explains how campaigns can use neuroscience to persuade voters.