19 episodes
Fiber Radio Anastasia Williams
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- Leisure
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5.0 • 6 Ratings
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Welcome to Fiber Radio, a podcast created just for fiber business owners who are looking to build a marketing toolkit that is both ethical and profitable. Whether you’ve been in business for ages, have started recently, or are still considering whether being an entrepreneur is right for you, this is the place to start.
I’m your host, Anastasia Williams, and I’m so glad to have you here with me.
www.anastasiacreates.co
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Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg
Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy.
Connect with Abby:
Craft Industry Alliance website
Craft Industry Alliance Instagram
Other links mentioned:
hh Americas (June 20 - 23, 2023)
New York Sheep & Wool Festival (Rhinebeck)
Helpful resources:
Make Your Business Card Stand Out: Essential Elements to Include (m1rmarketing.com) -
Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca
In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.
Connect with Sarah:
Sign up for her newsletter!
Check out her patterns
Follow her on Instagram
Check out her website
Shop on her Etsy
Other things mentioned:
My secondhand online yarn shop
Kristina McGrath
Join Book Club & do Scary Bingo with us in the Fiber Business Collective
Omnivore App (keep all your newsletters in one place)
Eli Trier
Eli's newsletter signup
Bird Collective
Olive & June
ManiMe
Emily Lymm - Wool & Palette
Newsletter Provider:
MailerLite
MailChimp
Flodesk (affiliate link) -
How to Write a Better Newsletter
Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!).
Past Episodes Mentioned:
Interview Episode - There is No Such Thing as Competition with Eli Trier
Coaching Episode - There's Still Value in Newsletters with Emily Wool
Newsletter Providers Mentioned:
Mailerlite
Flodesk (affiliate link)
MailChimp
ConvertKit
Klaviyo
AI Bots Mentioned:
ChatGPT
Rytr
Bard
Other Links Mentioned:
Bird Collective
For the Birds Rehab: Secondhand Yarn Shop
Join the Fiber Business Collective
(I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches) -
We Aren't Really Knitting for Our "Mental Health"
Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing.
Links mentioned in this episode:
Alchemy: The Curious Science & Dark Art of Creating Magic in Brands, Business, and Life by Rory Sutherland
Fiber Business Collective -
Interview Episode - How Trends Work in Fiber Arts with Julie Robinson
Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry.
Connect with Julie:
Julie's Instagram
Julie's Website
Other links mentioned in this episode:
Brianna Capelet
Julie Hoover
Levi's 501 Jeans
Our Maker Life
h+h Americas
Allison P. Davis's article: A Vibe Shift is Coming - Will any of us survive it? -
Should you offer discounts?
It's not black & white. So, let's talk about it.
Customer Reviews
A must for fiber business owners
If you work in the fiber industry (as in yarn and wool etc) you need to listen in to this podcast. Running a business here, and making money while upholding what is
most important, cannot be done without a little guidance, and Anastasia has all the right answers. Love this show.
Must listen for fiber entrepreneurs!
Anastasia’s voice directly contrasts the hustle message of a typical business podcast. I found value in every episode of her previous podcast and look forward to listening to this new rendition. Thank you for being our fiber business coach!